SEO tools

The 16 Best Search Engine Optimization (SEO) Tools


The 16 Best SEO Tools

SEO tools save you from tedious keyword research and data analysis. Fortunately, several of them, either free or paid, will help you improve your ranking and relevance for your target keywords. 

That’s why the influence digest team created this list of some of the best SEO tools for you to try right away. If you want to know more about SEO, read the following article How Can Search Engine Optimization Improve Your Business

1. Ahrefs

An excellent option for SEO analysis tools, it highlights what parts of your website need improvements to rank better in search engines. At Ahrefs, There’s also keyword research, rank tracking, competitor research, SEO audit, viral content research and much more!

2. Moz

The tool offers resources related to search engine optimization and inbound marketing, including site audits, rank tracking, backlink analysis and keyword research are some of the things you can accomplish with Moz. Their objective is to simplify SEO for everyone through our software, education, and community. 

3. Google Analytics

Google Analytics is almost an indispensable tool for any digital marketer working with SEO. It provides essential data about websites, like the number of site visits, traffic sources, and location demographics.

4. BrightLocal

Are you looking to boost local rankings, increase online visibility, find and track keywords, perform local SEO audits, track competitors and monitor and protect your online business reputation? BrightLocal is a fantastic tool for you. Their mission is to help every marketer working with a local business do their job better.

5. AnswerThePublic

Get instant, raw search insights direct from the minds of your customer. AnswerThePublic uncovers rich, less crowded, and sometimes surprising areas of search demand you wouldn’t otherwise reach. It allows you to monitor keyword trends and see real-time keyword searches

6. Screaming Frog

Screaming Frog checks your website’s health on a large scale, looking for Technical SEO errors. This tool discovers HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content and more.


7. SpyFu

Get instant access to backlink strategies, ranking history, and top pages, and also stay up to date with keyword tracking and custom reports. SpyFu is a fantastic tool to know and try to beat your competition.


Frameworks for Web Development

8. SE Ranking

An all-in-one tool that offers competitor analysis and researching specific keywords to backlink checking and monitoring. SE Ranking even provides a social media management tool; their pricing is accessible to everyone.

9. WooRank

WooRank helps with all things website optimization, including SEO, which aims to see how well-optimized your website is and identify opportunities to improve. The tool also includes features like competitive analysis, rank tracker, and technical SEO crawler.

10. Serpstat

It is an all-in-one tool to solve SEO tasks, analyze competitors, and manage your team. One of its most valuable and different services Serpstat offers is the Missing Keywords feature which identifies the keywords that your competitors are ranking for in the top 10 search results and you aren’t.

11. SEOQuake

SEOQuake is a Chrome extension and acts as an SEO checker tool. With its help, you can perform on-page site audits, make website comparisons in real time, and examine internal and external links. Other features of this SEO analysis tool include keyword analysis.

12. Clearscope

Clearscope makes it easy to get more out of your content, ensuring the content you create is optimized for your target keyword, using their AI-powered platform that considers details like word count, keyword density, related long-tail keywords and topics to increase the odds of your content to rank well.

13. Pitchbox

With multiple prospecting profiles and intuitive keyword search, Pitchbox allows you to find influencers in your niche in seconds. You can also Customize each outreach email and automatically follow up with prospects.


BROWSEO is an SEO browser that allows you to check the number of words on the page and internal and external links on your page and review title tags, alt text, and meta descriptions. It also highlights parts of a page that are relevant for SEO.

15. SpamZilla

SpamZilla allows you to buy powerful expired domains with excellent backlink profiles within a few clicks, taking the hard work out, so instead of starting from scratch, you can grab a domain within your niche that’s already accumulated all those backlinks.

16. Sitechecker

Sitechecker is a comprehensive SEO analysis tool that offers a variety of features to improve website performance, including website monitoring, keyword rank tracking, and on-page SEO analysis. For example, one of the features of Sitechecker is the Link Extractor. This feature will help you perform a qualitative analysis of all internal and external links on your website, as well as your competitors’ links.

We hope you enjoy the Best SEO Tools!

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