5 Secrets to Building Your Personal Brand:
5) Decide What You Want to be Recognized For
Many individuals make the mistake of focusing on their entire industry when developing their personal brand. Be. More. Specific. Decide exactly what you want to be known for by focusing on the specific niche within your industry. People will identify you for that specific expertise and will formulate trust with you over time.
4) Start With Only One Social Media Platform
Starting a company with many social media platforms is a great way to stunt your growth. Using a single platform will allow users to locate you online and drive traffic to your preferred platform. Diversifying yourself on many social media platforms will confuse users and can distribute traffic evenly towards all mediums. Therefore, it is best to build your online presence on one platform that your audience uses.
3) Share your Knowledge
Sharing your knowledge is a great way to establish trust with your audience. It creates transparency, which is a great way to show authenticity.
People love to learn. By sharing knowledge with your audience, you will encourage users to return to your webpage and converse about your ideas.
2) Embrace Your Personality
A great way to grow your personal brand is to be authentic online. When users understand your personality they will connect with you on an individual level and gradually build trust. Youtubers and comedians use this trick all the time to continue the conversation offline. Even after people have left your online platform, they will remember your personality and associate it with other elements in their life.
1) Listen and Evolve
The easiest way to increase your growth is to listen to your audience. Once you have established a following, you must adapt your content to what your audience demands. Curating your content to the specific needs of your audience will develop reoccurring users and can increase the level of trust that you may have with your members.
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