6 Tips for Landing More Personal Training Clients
Once you’re fully qualified as a personal trainer, you might think you’ve already made it. Unfortunately, this is just the start. You will need to get clients, and this is difficult considering you’re not the only personal trainer around. You have a lot of competition and need to know how to find and secure clients before they do.
This article will cover a number of tips that you can use to land more personal training clients. Hopefully, when put into practice, you will have the knowledge needed to create a successful trainer business.
1. Have an Online Presence
Most people use the internet to find personal trainers, so without an online presence, you will not stand a chance against your competitors. A website is the best place to start, as it gives you a base to work from and gives potential clients somewhere they can contact you. You can use personal website templates offered by website builders like Wix to create your site. They even have templates specifically for fitness trainers.
Websites do not come with the expense they once used to. Sure, if you wanted to create one from scratch, it is going to cost. However, if you use web builders, you do not need to high expensive web developers as you can just do it yourself.
2. Use the Power of Social Media
You can develop your online presence further by using social media channels, building up a blog, and through marketing strategies such as email marketing. Social media, in particular, is a great way to market your personal training business. These platforms are free and give you access to a vast audience.
Start out by writing blogs on your website and sharing them across social media. This will help you earn followers and bring potential clients back to your website. Just make sure that the content you write offers value, shows your authority on the subject, and creates engagement.
3. Optimize Your Website for SEO
Just having a website is not enough to guarantee success. You need to work on it consistently. This means optimizing the pages for popular local search terms. For example, if you’re working out of New York, you will want to rank for ‘personal trainer in New York’ and other variations of search terms potential clients will use to look for a personal trainer.
Seek advice from SEO professionals, or at least read up about SEO (search engine optimization) for yourself. Alongside your blogging and social media efforts, your website will eventually improve its authority, which will in turn rank it better in the search engines such as Google and Bing.
4. Define Your Services
What will your personal training services entail? Will you focus on weight loss, bodybuilding, marathon training, or something else? Be careful not to claim to be an expert in too many areas, as this puts off customers that simply will not believe you. Narrow your services down to just a few rather than reeling off a menu of different services that you offer. Specialize in several areas and it’s easier to claim you’re a specialist. Customers always prefer specialists rather than a jack of all trades.
5. Establish Your Target Audience
Again, specialization is the key here. Will you focus on helping older adults stay in shape? Perhaps you’re a woman that has kids of her own and wants to help other women stay healthy during and after pregnancy? Maybe you want to target overweight people that are struggling on their journey to weight loss? Once you know who you want to target, you can customize your marketing strategies to reach out to them.
6. Get Reviews and Testimonials
When you find clients, ask them to leave a review of your services. You could also ask them to write an authentic testimonial that you can use on your website. As with any product or service, consumers will always seek reviews from others that have used them before. If you have some great reviews, you stand a much better chance of securing them as clients. A client will always choose a trainer with testimonials over one that doesn’t.
The Final Word
You had the dedication to complete your personal training qualifications, so this shows that you should have the dedication to pursue your dreams of having a successful career in the industry. However, you should be prepared to work hard, especially in the beginning. It is never easy when starting out. You need to know how to market yourself, develop your brand, and get awareness online. In fact, providing your personal training services is the straightforward part.
Hopefully, the tips above will go some way to helping you on your new career path. With the right marketing strategies, and the dedication to succeed, you might just build the successful career that you have dreamed of.