From Pro Bodybuilder to Fitness Entrepreneur: Amer Kamra Interview
Name: Amer Kamra
Nickname: Amer The Hammer
Current Occupation: Founder Hammer Fitness, Lady The F Up, Man The F Up, The Mind Builder & Within Wellness
Hometown: Toronto, Ontario
Education: Architectural Engineering – George Brown
Amer Kamra went from being the youngest pro bodybuilder to becoming a nationally recognized entrepreneur in Canada. Amer has founded five 6 & 7 figure online businesses. Most notably, Hammer Fitness, a pioneer in the fitness coaching space. Amer has been on a dozen magazine covers and hundreds of articles and publications.
Can you briefly describe your business and the goal you are striving towards?
The meat and potatoes of our business is online fitness coaching. We employ over 25 people across can and service over 1000 clients across the world at any given time. We help transform people’s bodies using personal development and one-to-one coaching. A big part of the work we do is helping people recognize the gaps within themselves and their lives that are holding them back from unlocking their fullest potential. We empower, educate and develop our coaches to provide them with the skillset and ability to help people bridge the gap from where they are to where they want to be.
My personal goal is to impact as many people as possible positively throughout my life. I started as a fitness competitor, soon after turning pro I realized that my true calling was helping people reach their goals. While the majority of our business surrounds fitness, we have been expanding into the self-development market which has been an organic shift over the last few years. We have a viewership base of thousands of people who listen to our podcast which is available on Itune and Spotify which is called The Mind Builder Podcast.
Where Does Your Motivation Stem From?
Quite honestly death. Time is finite, and the fact that we don’t get to relive any day of our lives is enough motivation in itself. To wake up every day and take advantage of every opportunity. Time s the most valuable currency, that alone motivates me and always has been my key motivator in life.
What is the biggest obstacle that you had to face in life?
I come from a rather poor upbringing so a lot of the uphill battle has been rewiring my brain to have a growth and prosperous mindset which is diametrically opposite to where I come from. It’s something that I work on daily to ensure that I continuously move forward and upward in my thinking. It’s commonly said that your thoughts determine your reality, therefore if I wanted to change my reality, it must be a daily practice to control my thoughts.
Do you have any hobbies outside of work?
Not really, I manage to integrate what I enjoy with what I do for work. After all, I built my business off of my hobby which was fitness and competitions.
What advice would you give to an aspiring entrepreneur?
Self-development books, coaches, videos, articles, and interviews are excellent tools but there is no better tool for success as an entrepreneur than waking up every day and putting your neck on the line. You’ve got to be willing to go to war every day. Most entrepreneurs love entrepreneurship not because of money or business but because of the personal growth that one sees in their life as a result. That is why you must enjoy and embrace the process each day.
What books do you recommend?
I suggest that every human reads Maximum Achievement by Brian Tracy