Tips for Better Online Visibility for Your Roofing Company


Tips for Better Online Visibility for Your Roofing Company

Gone are the days when people went through thousands of commercial phone numbers or newspaper advertisements to find a suitable roofing contractor. Today, thanks to digital technology, you can find a good roofing company to work on your roof in just a few minutes. However, with more and more roofing companies going digital, attracting customers to your business is becoming increasingly difficult.

Building a visually-appealing roofing website is not enough. You must find ways to increase your roofing company’s online visibility to make it easier for potential clients to find you. One of them is partnering with a reputable roofing marketing agency to help implement the right digital marketing strategies to improve your company’s online visibility. Here are a few other proven strategies to improve your online visibility for your roofing company:

1. Ensure Your Website is Responsive

Most customers use their mobile devices to search for services and products they want. You’ll want to ensure you build a responsive website design for your roofing company, designed to fit different screen sizes. This way, online users can easily access your roofing company website using mobile devices like smartphones and tablets.

Moreover, Google prioritizes mobile-friendly websites when determining its search results ranking. Since most of the global web traffic comes from mobile devices, making your site mobile friendly can boost your online visibility and drive significant organic traffic. You can increase your website’s responsiveness by making it easy to navigate and ensuring visitors can easily access your services.

2. Social Media Marketing

With more than 78% of Americans already on social media, promoting your roofing business on social networks is one of the most effective and inexpensive ways to boost your company’s online presence. On top of that, about 47% of potential clients look for more information about a company’s offerings on social media.

To get started, create business pages for your roofing company on social networks like Facebook, Instagram, and Twitter. Post engaging and interesting content regularly on your social media pages and run ad campaigns. You also need to regularly post high-quality photos and videos of your roofing work since potential clients want to see the quality of your work before hiring you. Include links to your site on your social media post so potential clients can learn more about your roofing services.

3. Focus on SEO

Incorporating search engine optimization or SEO in your digital marketing strategy is one of the most effective ways to increase your roofing company’s online visibility. In fact, about 85% of clients search for local service providers, including roofing contractors, online. Optimizing your roofing website for search engines is crucial to improve your ranking on the search results page. This will make it easier for customers looking for roofing services online to find you.

Effective SEO practices that can increase the online visibility of your roofing business include improving your site’s load time, optimizing for search-intent-based keywords, optimizing for mobile searches, and using an SEO-friendly domain name. You also need to create high-quality content that provides solutions to customers’ pain points and optimize it for search engines by incorporating relevant keywords.


Besides offering the best roofing services and building a professional-looking website, you need to build a solid online presence for your company to stand out from the competition and attract many new clients. Implementing the tips above can help your roofing company rank higher on search engines and increase your online visibility, making it easier for potential roofing clients to find you.


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