Top 10 Upcoming Trends For Connected TVs & Programmatic Advertising
Both connected TVs and programmatic advertising are rapidly growing in popularity. So, now is a good time to take a look at upcoming trends for both CTVs and programmatic ads.
5 Upcoming Trends for Connected TVs
If you’re not aware, a connected TV is any television set that’s connected to the internet. So, you could watch eSports players on Twitch on your TV, for example.
While the term “connected TV” most commonly relates to smart TVs, the term can also refer to television sets that are connected via TV sticks, set-top boxes, and even game consoles. According to Mordor Intelligence, five upcoming trends for connected TVs, over the forecast period of 2022 to 2027, are as follows.
New Innovations
Manufacturers of connected TVs are currently competing to come up with the latest innovations for things like user interfaces and content aggregation. For instance, connected TVs will have operating systems that run widgets and apps.
Growth of the 4K UHD Segment
In the 4K UHD segment, features like high resolution and theater-quality sound will become more and more enhanced with the help of things like Ultra-high-definition and quantum dot LEDs.
The Over the Top Space
The growing demand for online streaming has opened up opportunities for providers to venture into the Over the Top space by distributing content via the internet. Big players like Netflix and Amazon are increasing their spending on marketing and local content in this area.
Advanced Features for Smart TVs
Both Apple and Roku are developing their own operating systems for smart TVs. Also, some companies are developing tech that allows users to download applications from their stores and access online streaming applications.
Voice Commands
With the help of Bluetooth remotes, voice command options are set to become commonplace. Sony’s One-Flick remote already has an inbuilt microphone that enables users to search for anything using their voices.
5 Upcoming Trends for Programmatic Advertising
As you may know, programmatic advertising uses algorithmic software to help companies buy and sell online display space. Here are five upcoming trends for programmatic advertising.
The Rise of Programmatic Advertising on Connected TVs
Programmatic advertising on connected TVs is already becoming popular and it is sure to increase in popularity in the coming years. Basically, CTV ads involve placing digital ad content on web-connected devices, such as smart TVs, game consoles, and other internet-connected devices.
Contextual Targeting
Using contextual targeting, companies can serve ads based on the content of a site instead of its audience data. So, rather than targeting individuals directly, contextual targeting enables advertisers to target web platforms with similar content to their advertisements.
Consensual Data Collection
Another programmatic advertising method that’s rapidly increasing in use is the consensual data method. That simply means advertisers collect consumer data via voluntary exchange.
Programmatic Audio Ads
Programmatic audio advertisements involve embedding relevant ads into digital audio content, such as audio articles, podcasts, and music streams.
Mobile In-app Video Ads
Advertisers are increasingly serving in-app ads to mobile app users, especially gamers. Mobile video ads have high view rates, so it shouldn’t be surprising that this trend is growing quickly.
Is your business involved in connected TVs or programmatic advertising?
If your business is related to the connected TV industry or uses programmatic advertising, you need to stay on top of the latest trends. Hopefully, the above information will help you choose new paths that can bring you a good ROI.
It’s also worth mentioning that if you’re delivering a single stream to multiple platforms or delivering multiple streams to different destinations, you should look at getting multi channel playout software that’s capable of meeting your needs.
Final Thoughts
Whether you run a business that’s related to connected TVs and programmatic advertising or you’re simply someone who enjoys the latest technological innovations in entertainment, you should keep an eye on the upcoming trends of this exciting sector, as new innovations and trends are happening all the time.
