3 Lesser-Known but Extremely Effective Marketing Tactics for Your Business
The modern business world is composed of a variety of industries that are in constant competition with one another. As more and more startups emerge, and more entrepreneurs introduce new products and services, the competition within these spaces only grows.
In order to stay ahead of the competition, you have to have an edge. Most often this edge comes in the form of marketing strategies. Where one business fails, often another succeeds and this can typically be attributed to a sound marketing campaign.
Marketing strategies come in many forms, but the most effective of these strategies involves the use of creativity and thinking outside the box. While conventional marketing tactics are also quite effective at promoting brand awareness, some lesser-known methods also help a business to keep its competitive edge.
Here, we’ll explore a few lesser-known tactics in the digital marketing world.
Usenet
So, what exactly is Usenet? Well, if you haven’t heard of Usenet until now, you’re not alone. In fact, unless you’re seriously into 80’s subculture or you’re active in Internet chatrooms, you’ve probably never heard of Usenet at all, and that’s okay because you’re about to find out.
Usenet was developed prior to the Internet as we know it today. In 1979, grad students in North Carolina developed Usenet to send files to colleagues at another university. This basic network still exists today, separate from the Internet that everyone uses on a daily basis.
Usenet is filled with newsgroups, and these are all divided into categories. There’s even a category for marketing on the Usenet platform. By utilizing Usenet, you can chat with others in competing industries and look for marketing advantages where your competition might not have thought to look.
Though Usenet is its own separate entity, you can still access it using the Internet. However, it is recommended that you access Usenet through a Usenet service provider.
Cold-Emailing
If you’ve heard of cold-calling, cold-emailing is essentially the same thing, only you’re not hearing the recipient of your call slam the phone down after you begin your pitch.
Cold-emailing is largely considered an art. This is because you have only one shot to grab the attention of your targeted audience. Don’t get cold-emailing confused with spam, as this is an entirely different process altogether. Cold-emailing is when you reach out to a potential client or prospect and offer your idea or services for consideration. You might be surprised, but many clients have been landed by persistent and engaging cold-emailing.
In order to cold-email effectively, you have to know the art of persuasive writing. It is only by grabbing the attention of your prospect and appealing to their needs, wants, and desires that you’ll be able to engage and hopefully turn them into a customer or client.
Review Offers
One of the better marketing tactics is to offer a free service or product to a customer in exchange for a review. These reviews are then usually placed on a company website, or on a review page such as what you’d find on Yelp or on a Google review.
Reviews are a great way to show others that you have a business that produces a quality product or one that offers a needed service.
Reviews can be elaborate, with lengthy descriptions of your business, or they can be short and include a rating system, such as a 4 or 5-star rating system with 5 being the best rating possible.
You don’t need to offer all of your services to get a review either. Consider coming up with a promo product, or offer a discount in exchange for a review in place of full service.
All in all, the ways in which you market your business can vary in many ways. But, it’s up to you to do the legwork and to see which strategies are the best for your business, and which efforts are bringing you the most customers or clients.
