Fatal Mistakes People Make When Marketing Their Online Course
Online education grew in popularity in the last couple of years (with or without the pandemic) as more people want to expand their skill set and learn new things. In fact, statistics predict that the global e-learning market should be worth $325 billion by 2025!
In addition, due to platforms like Coursera or Udemy, almost anyone can create an online course and share it online, which created a rich and diverse offer.
Now, diversity is always welcome, but this also created a more difficult environment for online course creators. As such, if you don’t know how to promote your creations, in an already saturated market, your course won’t have many students (if any).
There are many marketing mistakes that can bury your work under a pile of similar materials. Still, only a few are truly fatal, such as:
#1: Not Knowing your Audience
This is a capital mistake in any marketing endeavor, not just online courses.
So, “study your target audience” needs to be at the top of the list when it comes to actionable tactics to market your online course.
Keep in mind that you are not creating this course for yourself – even though you are the expert. Take the steps needed to understand why people would want to take your course and the results they’d expect.
Also, be careful when it comes to the type of media you use – most people enjoy a combination of video and written materials, but that’s not always the case.
#2: Being Closed to Feedback
Viewers nowadays love to read reviews from actual customers. In addition, reviews (or feedback) will be helpful in improving your work and understanding the audience a little better.
As such, it’s best to do a beta testing phase before uploading the course on a popular platform. This will provide valuable feedback on how the material is perceived by the audience (your future students) and valuable tips on how to make it better before it reaches a larger public.
Also, don’t forget to leave the reviews section open and ask at the end of the course for people to leave you a comment. In fact, big e-learning platforms have this feature on by default, so you’ll get feedback whether you want it or not.
#3: Trying to Do it All By Yourself
It’s important to recognize when you don’t know something (especially to yourself).
True, in today’s dynamic world almost anything can be learned, but you shouldn’t bet the success of your course on it. As such, if you don’t have any online marketing experience, it’s best to ask for help from an expert.
If your budget is limited, you can book a consultation during which to ask for tips specific to your situation. There are many SEO and marketing specialists who can offer several actionable tips during a short meeting.
For instance, one such expert may redirect your focus towards channels that are usually frequented by young people eager to learn. They may also suggest guest blogging on various sites with the right audience.
People are more eager to learn and stay up to date with the latest trends in new technologies and other niches of interest. Still, they can’t find your courses if you don’t make sure they are visible and easily accessible – which is where good marketing plays a powerful role.