How Advertising With Google Helps Capture Potential Customers
Google Ads work by displaying your product advertisement when a user searches for anything similar to your product or service. It’s the best way of reaching customers when they are seeking your business services. It works very well in driving traffic and marketing which leads to increased sales.
Advertising through Google is considered the most popular and efficient way of marketing online. There are also numerous features and functions that Google Ads present to us, and we highlight a few here. This article lists some marketing benefits that are introduced to businesses when using Google Ads for promotion, so keep reading.
Reaching Customers
Google Ads allows you to compete directly with experienced and motivated experts in SEO. As a small or new business, appearing between the top search results is your gateway to display your ads next to leading names. Google Ads gives you the opportunity to be seen by your customers on the first Google search results page at a time when they are looking for related products or services. This feature can even be optimized to show your ads when users look for related locations or deals. This can all be classified as intent marketing which is a profitable strategy aimed to target customers who intend to find your products. This strategy allows your business, no matter its size, to join the big competition and use the same marketing techniques that actually work with other big brands in attracting new customers and increasing sales.
Location Targeting
Google Adwords offers a feature that lets you target your local customers or choose the location of customers you want to be visible to. Imagine running a locally based business, like a neighborhood restaurant or cafe, and being able to reach your local customers with your ads. This also works for regional companies like state banks and e-commerce sites with country shipping limitations. Using this feature, you’ll be able to geo-target your ads and be seen by your target consumers. You can target countries, people within a certain radius, and specific areas which also saves you money since you’re not showing your ads to people who are not in your area. The feature also allows you to exclude locations if you want to, even with proximity targeting. The filters even go further to give you the option to target using geo-demographics, like the income level of your consumers; this way luxury goods can only be displayed to top income earners around you. Additionally, using Google Places with Adwords lets you show a map of your store or business’s location in order to make it easier for customers to find you.
Showing Contact Information With Ad Extensions
Most people engage with ad extensions on Google but don’t know what they are or how they work. Google uses ad extensions to let businesses include their contact information under their ad description. This enables businesses to display their phone numbers, website links, addresses, app downloads, and more along with their ads to make it easier for their customers to get in touch with them. This all appears in blue under the description of your ad and optimizing your Google shopping ads doesn’t charge you anything when enabled. However, Google charges you per click for your ad extensions just like it does for your ad title. For example, if a user clicks on your company’s phone number or email to contact you, Google charges you the same fee for receiving a title click on your ad title. Even phone calls made directly from clicking the contact number are tracked by Google on mobiles, desktops, and tablets.
Search Engine Optimization
Marketing with Google Ads is all about keywords. Google Ads rank your ads based on how targeted your keywords are, and the more targeted, the better. This helps in the process of making your ads visible to people who are looking for the same content. Make sure you look through the suggested keywords for your ad groups before choosing one, they can be really helpful in targeting the right audience for your type of business.
These are just a few of many features that Google Ads provides you when using its ad services. Besides targeting your customer, Google gives the ability to retarget them when they visit your site or engage with your online platforms. This feature then recommends your ads and services to the same customers considering they are more interested in your services since they already visited your website. Google Adwords is a great way of optimizing your ads to make them visible to your target customers at the exact time they are searching for similar products, locations, services, or deals.
