How to Best Showcase the Influencers You’re Working With
Signing a brand deal with influencers can be quite exciting. After all, they have thousands of followers that can soon become your loyal customers. Every post in which they mention your brand can generate tens of thousands of fresh leads, and the same goes for every single time you mention their name. It can get the attention of both their fans and users who only have a general idea of what that influencer does. And that is a huge number of people.
Unfortunately, not everyone knows how to use such a brand deal to its full potential. Why is that the case? Influencer marketing is still relatively new, and some companies have little to no experience when it comes to that matter. Consequently, their influencer marketing campaigns end up being poorly executed and ineffective. You do not want your company to end up being one of them, right? Thus, you should consider making use of our tips on showcasing the influencers you are working with! They are simply guaranteed to help you make the most out of any deal that involves an influencer. Take a look!
Post Their Pictures on Your Website
Does your business have an official website? If that is the case, then use it to briefly introduce the influencers that your brand is currently working with. However, make sure that the introduction outlines only the things that they are most famous for. If a person who visits your website has no idea who a specific influencer is, providing them with a short and informative description will be much appreciated.
You should avoid mentioning seemingly insignificant details unless they have something to do with your brand. For instance, if your brand is well-known for making dog food, it is worth mentioning that your influencer happens to own three golden retrievers. Other than that, think about arranging a professional photoshoot to show your target audience who you are working with. Once you have the photos, you can use a WordPress image gallery plugin and URL to post them to your website in a matter of seconds. It is way easier than tinkering with the HTML source code of the website, and as a result, it will save you lots
of time!
Let Them Write a Guest Post
If your company’s website has a blog section, you might want to consider asking one of the influencers you are working with to write a guest post. But before you do that, you have to think about two things. First of all, are they a good writer? Second of all, is there a topic related to what your company does that they can write a long post about?
If they are not a great writer but have extensive knowledge on a topic your company specializes in, then consider doing an interview instead! Imagine that you are selling hand- made clothes and collaborating with an influencer who is famous for making all of their clothes. They would probably have a lot to say about the resources that a total beginner can use or which fabrics are the best choice for making a skirt.
If their advice is really useful, then their guest post is bound to gain traction and show hundreds of people that you are working with a talented and knowledgeable person!
Make Use of Social Media Platforms
Does your company have an account on Instagram? If not, then you should make one as soon as possible! Instagram is your best bet when it comes to influencer marketing platforms. After all, it is home to hundreds of thousands of social media influencers with millions of followers. That number is quite impressive, but when it comes to your brand’s success, it should be quite concerning. All of these people are your competitors when it comes to grabbing the attention of potential customers. Additionally, most of them are already working with quite a few brands, some of which are probably your rivals.
Considering this, you will have to make sure that either the influencer you are working with, or your campaign makes you stand out from the crowd. There are many ways of going about it, but the most effective one involves doing a lot of research. Which recent marketing campaigns that starred a social media influencer were effective? Which ones were not? Make sure to read up on those topics and give them some thought in the context of improving your own influencer marketing strategy.
Influencer Marketing Is More Effective Than You Think!
All in all, there are many ways to show the world that you are working with relevant influencers! And if you know what you are doing and put a lot of time and effort into your marketing strategy, it can bring in huge profits! However, make sure that you find the right influencers to collaborate with. It will require you to do a little bit of digging, but it is definitely worth the effort. After all, if it turns out that the person you signed a deal with is openly racist and homophobic, it might tarnish your company’s reputation for many years to come. In conclusion, a well-executed influencer marketing campaign might be just what your company needs to maximize its profits!
