Importance of High-Quality Web Design
The quality of your web design plays a big role in your brand’s image and how your target customers perceive it. Having a professional well-designed website will not only catapult your small unknown brand to new heights, but it will also give you the opportunity to compete with the big names.
Every little detail from the fonts to the colors and the layout of your website have to be impeccable and just right for your website visitors. It’s no surprise that web designers are considered a hot commodity in the market and are always in demand. Before we get to it, let’s first take a quick look at what’s meant by a high-quality web design.
Elements of a High-Quality Web Design
● A clear and well-defined vision of what you want your audience to find/feel when they visit your website
● Consistency throughout the different pages of the website in the tone, design, colors, and fonts. Although this is an obvious element, you’d be surprised how many professional brands drop the ball in this area
● Usability and ease of navigation. Simplicity is key when it comes to designing a good website. The average user should be able to find what they’re looking for on your website in a smooth and hassle-free manner
● Compatibility with mobile phones. Most customers nowadays prefer to use their handheld smart devices to browse and interact online. Ensuring that your website is compatible with mobile phones will win you some extra points and increase your
website’s traffic.
Now to help you better understand what can a high-quality web design offer your business, continue on reading the below:
Sets the Tone for Your Customers’ Experience
When your customers visit your website, what they see and experience helps them formulate their impression of your business. If your website comes across as visually compelling and smart to navigate, your business by extension will reflect credibility. A web designer’s efforts can be translated in how long they succeed in making your website’s visitors hang out for a little longer and willing to browse through the content of the different pages. Especially that studies have shown that it takes a mere 0.05 seconds for your visitors to decide whether going through your website is worth their time or not. Even if you have the best brand in terms of functionality and offer informative content for your visitors, if the aesthetics element is missing, everything else will definitely go to waste.
Complements Your Other Marketing Strategies
Your website is where all your marketing efforts come together and are put on display. If you’re unfamiliar with Search Engine Optimization (SEO), let’s just say it’s literally what makes or breaks a brand. If your web design doesn’t account for SEO-friendly codes and designs, there’s no way your target customers are going to find you on the world wide web, therefore, if you do not know about it, it would be a good idea to hire a web design company. This is especially true for advanced markets like Australia where the competition for SEO is intense, to say the least. Aaron Knight, a Sydney-based web designer at AaronKnight.com.au explains that SEO can help you drive organic visitors to your website using top-notch techniques. This means that
perfecting your web design is one of the few cards you have to stand up to your competitors and secure a top spot on the search result pages.
High-Quality Web Design Increases the Conversion Rate
Like any business, your ultimate goal should be to convert your website visits into actual sales. A high-quality web design will make this job that much simpler and relatively faster. Not only is overly complicated design a hurdle for users, but it also gives them a good enough reason to abandon their carts and go to any of your competitors’ websites instead. However, when you put yourself in the users’ shoes and continuously test the effortless flow of your website, you will start to see the orders rolling in. Working with your professional web-designer, keep the question of “would this trigger a sale” at the back of your mind when you’re designing your website. Use your market research findings to use the right language that would urge your customers willing to get out their credit cards and finalize the sale.
Improves Customer Centricity
Customer centricity is more than just replying to your customers’ queries. Customer-centric brands focus on customers and put them in the heart of all their operations. This relays the message to your customers that you care about their needs and are always willing to listen to their feedback and cater to their needs. A high-quality web design will give you the chance to customize a theme that can highlight your customer-centric strategies.
Designing a high-quality website is of utmost importance if you want to make it in today’s market. The above reasons should be enough to convince you to dedicate enough resources to improving your web-design because it will pay off.
