Practical Reasons Why Your Business Needs Digital Marketing
Everybody can start a business. It’s easy – you just fill out a few forms and get permits. But
growing it is a different story. It’s not enough that you know how to produce your products. It is also important that you know how to market your brand. Luckily, there are digital marketing experts who can lend a hand. But how can they help, you say? Here are some practical ways on how their expertise can help your business.
Lower Cost
One of the best things about digital marketing is that it costs cheaper. TV commercials alone
could cost you between $24,000 to more than $100,000,000, depending on the broadcast
range, TV station, and prospective viewers. The worst part is, the production price, which
involves actors, writers, film crew, etc., is excluded. If you’re just starting in the business world,
this price might not be ideal for your budget.
But you don’t need to break the bank to market your brand as digital marketing fees only cost
between $3,000 and $25,000 per month. While this depends on the services you require, it’s
way much cheaper than a full traditional marketing plan.
Personalization
Consumers love anything that’s personalized. Their appetite for it is so strong that they’re more
than willing to pay for products that are unique to them.
The good thing about digital marketing is that you can personalize it more, depending on what
your target market needs. Because you can track your results, marketing experts from Bellport
Branding says that it’s easier to tweak your strategy. This way, you have more chances to make
your customers feel heard and important.
This is a huge plus for consumers. When making decisions when purchasing, they usually go
for the product that caters more to them.
Trackable Results
In traditional marketing, once you identify our target market and create an ad, you won’t be able
to track the results anymore. You won’t know if it’s effective if it convinced your target market or
whatnot. But with digital marketing, you can track your results. You can determine which
strategy is working and which isn’t.
You’ll know how it affected their purchase decision, how much they were entertained, etc. Thus,
it’s easier to strategize better, helping you double your revenue growth.
What’s great about digital marketing is that you can reach out to people at a deeper degree
through personalization. Platforms like Google Analytics and Facebook’s native page manager
gives you access to a selection of metrics, all of which are going to be vital for your business’
growth.
Of course, it’s not just necessary to make sure that you have access to these important data. It’s
also important that you know how to analyze the data and put it to good use. A part of digital
marketing is being able to translate these data into something more useful for your next
marketing strategy.
Versatility
Another problem with traditional marketing techniques is that they are one and one. What we
mean by this is that if they have been published, it will cost a lot to redo some things if there are
errors in the ad. For instance, a minor error on a print ad is no longer fixable up until a fresh set
of newspapers or magazines are printed out.
For digital marketing, however, it’s easy to have your marketing materials replaced. Whether
you’re on Facebook, Twitter, Instagram, or on your website, you are free to make the necessary
changes whenever you want to. Best of all is that you don’t have to worry about extra expenses
as well.
More Engagement
With traditional marketing plans, you have limited options on how and where you can market
your brand. And you’re not even sure how much your target audience will engage with your ads.
But with digital marketing, you have endless options. You can create videos, games, write-ups,
and more to engage your audience, depending on their psychographics and demographics. You
can easily make your brand known as you entertain them, which has more impact on
consumers.
As compared to any other form of marketing, digital marketing has the most ways for you to
engage with your customers. For instance, if you are posting ads on Facebook, you can directly
engage with your customers through the comments section. You can also directly see what they
like from your marketing strategy and what else they want to see.
A great example of digital marketing engagement in full swing can be seen from the Wendy’s
Twitter account. The account is well known worldwide for making sassy remarks towards its
competitors. Fans of the account directly engage with Wendy’s through tweets. Their tweets
have gone viral multiple times already and we’re sure that it has helped the company a great
deal.
Reach Out to More People
One of the downsides of traditional marketing practices is that the reach is really limited. For
instance, if you do a newspaper ad, the only people that can see it are those that have access
to the publication you had a deal with. The same goes for TV and radio ads. If you do want to
reach out to people worldwide, you’ll have to dig deep into your marketing budget.
What’s great about digital marketing is that the reach becomes near limitless. In fact, the only
barrier you’ll face is the lack of internet connectivity. Other than that, you are free to reach out to
people from other parts of the globe.
Let’s look at Facebook first. It’s the largest social networking platform currently. It has billions of
users worldwide and the population is consistently growing. By placing your ads on Facebook,
you could be reaching out to more people than ever before. It’s a big difference as compared to
who you can reach out to using traditional marketing practices.
It’s not easy to grow a business alone. But with the help of a digital marketing agency, you have
more edge in the competition. Their expertise will not only help grow your business but you can
also get to save more money in the long run.
