If you can, think back to when you were in grade school… When your teacher asked you what you wanted to be when you grew up, what did you say? If you can’t remember what you said, it’s okay… but it’s almost a guarantee that you didn’t say “I want to be a small business owner!”
We are living in a digital era. Doctors and lawyers are no longer the high-earning titles anymore… because of the digital era we live in, it has opened doors for the new high-earning title of “small business owner.”
Lots of people have different motivations to start their own business. Some people are unsatisfied with their full-time job and some want unlimited earning potential but whatever your motivation is, it’s important to understand what you’re getting yourself into.
That statement isn’t to frighten or deter you from starting your business but more so to help you understand that starting your business is a substantial business venture that will have a major impact on your life and your finances. So many businesses fail for various reasons and according to Forbes, a lot of the reasons they fail could have been avoided.
Fortunately, there are now resources that give you a step by step guide on how to start your own business. Now, these resources are wonderful tools to help you get started but one area in the entrepreneurial journey that isn’t talked about as much is saving on startup costs… sure, you’ll learn what you need to do to frame the structure of the business but they usually don’t go too deep into cost-cutting to implement with startup costs.
Well, for that very reason, let’s talk about it. Let’s get into the biggest to smallest ways you can save on startup costs. Just imagine what type of profits your business can bring in simply by saving on startup costs… Start saving now!
Invest in Used Equipment
Used equipment is a hidden gem that lots of business owners don’t even think about. They want their new business to have this new look when the reality is, who cares what your equipment looks like? As a business owner, especially during the startup process, you should not be concerned about the aesthetics of your equipment… whether it be a laptop, printer, or business phone, your concern needs to be making sure you’re not paying too much for it and that it’s of good quality and functions properly.
Take searching for a business phone, for example. You’re not going to want to receive business calls on your personal cell so that means you need to find a high-quality phone without paying the price tag of a new one… problem solved. Glyde.com has premium pre-owned Apple and Samsung phones for fractions of the costs of new ones. They still have all the same features and functions as a new phone, it’s just not going to send your business into debt to buy one.
Set Your Focus on Effective SEO
In the world of online businesses, SEO is king. Sure, you can opt for paid ads but by putting your focus on SEO investments, it’s going to allow your business to connect with your audience on a deeper level, which will, in turn, build a strong and very loyal following. Do your research on multiple SEO firms and check their reviews; find out how their services can actually benefit your business.
By implementing effective SEO for your business tracking your SEO results, it’s not only going to optimize your content score with Google, but it’s also going to increase brand recognition because you’re providing content that is actually useful to your audience which will then establish a level of trust with your audience.
Network and Build Positive Relationships
Networking and building positive relationships are the two things that will help you in the long-run. When you’re in the very beginning stages of starting your business, you’re going to quickly realize that you can’t do everything on your own… in other words, you’re going to need help with certain areas of your business and in order for people to work with you, you have to establish some sort of positive, working relationship with people.
May you attend some workshops or seminars and get business cards from a few people. Well, once your business gets rolling, you can reach out to some of those people you met and see what kind of deals and negotiations you can make. You might be able to help each other out and build a beautiful business relationship.