Top Ten Books To Build Your Personal Brand
Why Read Marketing Books?
Digital Marketers always want to create unique and sensational content for their company, Right? Digital Marketing is the demand of a modern world for a growing business. It requires guidance where you can learn new techniques to make effective strategies. It will attract the targeted audience.
Well, books are an excellent source to know about something, so here are top ten books on digital marketing techniques that will help you in your business.
Crushing It by Gary Vaynerchuk
Gary Vaynerchuk is a New York Times best-selling writer. Vaynerchuk’s Crushing It is for job holders, and it will explain how you can take advantage of social media for effective Digital Marketing.
Gary’s focus is on the need of creating a personal brand. You will get to know how to use leading digital platforms like Twitter, Instagram, Facebook, Spotify, and SoundCloud to build your own business
The Everything Store- Brad Stone
Everything Store: Jeff Bezos and the age of Amazon is a story of one of the best online platforms, Amazon.com. It explained how he turned his book-selling online brand into “Everything Store” with strategies.
Amazon’s definitive biography is a motivation for job-seekers and marketers because of its brilliant marketing approach. They could learn from the book to focus on customers’ preferences by keeping the products high in quality and low in price.
Traction- Gabriel Weinberg
Many startups have failed because of lack of traction, and this issue has highlighted by Gabriel Weinberg & Justin Mares in their book. According to them, most of the startups faced failures because they lack significant customer growth.
To become a successful marketer, you need to learn lessons from the book that traction is growth. Startups can get it from different mediums like Digital Marketing, Public Relations, Email Marketing. What authors want from you is to deal with your biased attitude towards some channels. Try various mediums to convey your message to your audience, find a great mentor, be compelling, and develop long-term relationships with customers.
Freakishly Effective Social Media For Network Marketing- Ray Higdon & Jessica Higdon
The book is a must-read for people who want to use social media to build their network marketing business. Ray and Jessica Higdon’s book will be a game changer for you because they’ve discussed all the proven strategies for marketing through social media platforms to get results.
The book will teach you what posts you should share on social media, which information you should include in your profile, how to reach out to someone, how to create effective Facebook lives, and many more. Read it, if you want to learn everything about network marketing.
Lean Analytics- Alistair Croll
Alistair Croll’s Lean Analytics optimize and track one essential Digital Marketing Metric that could help you grow your startup on the base of your current business’ knowledge. It’s an approach of how to use analytics; what to measure, when, why, and how to do it.
By choosing one Metric, it will be clear for your startup to overcome various risk factors inherent in early-stage projects, avoid sudden growth of a company, and build a great foundation of distinct solutions.
Don’t Make Me Think- Steve Krug
It is an intriguing book about human-computer interaction and web usability, in which you learn, a good software program should let users complete their intended tasks with ease. In Krug’s point of view, people always wanted to take the first available solution to their problem, so take advantage of this.
Don’t make me think is one of the best guides for UX designers because its core idea is to create designs that users try without even thinking twice about the interface. In this way, it will become beneficial and grab customers’ attention, too.
They Ask- You Answer- Marcus Sheridan
Marcus Sheridan has pointed out the condition of companies who spend a lot of money on television, advertisements, and radio, but often forgot to use the internet for marketing. He has explained that the content marketing needs no keyword shuffling and link-building because it now depends on the quality of the content.
Sheridan’s book will teach you how to manipulate your keyboard to improve the company’s presence on the internet with different techniques. It has highlighted how to develop customers’ trust and how to make effective strategies for your business.
Content Inc. – Joe Pulizzi
Joe Pulizzi is a well-known name in content marketing. He wrote a book Content Inc. His book breaks down the process of business-startup into six steps to make understandable. His approach, “Build your audience first. Then create your product,” is the modern day’s most innovative one.
Content marketers will learn how they can take opportunities of using digital channels for marketing. They need to find out their passion for business and give their best in it.
The 4-hour Work Week- Timothy Ferris
The 4-Hour Work Week is Timothy’s best-seller self-help book, and it has translated into 35 different languages. He has discussed the use of unconventional techniques of digital marketing while doing a traditional office job.
It explains how to outsource your life and do work as per your choice. You don’t even need to worry about your bank account. It will teach you how to reduce 50% of work in 48 hours by using the European economists’ principles. The book has included the specimens of emails, real-life deals, and voicemails, which makes it more intriguing.
Contagious- Jonah Berger
The Marketing Assistant Professor, Jonah Berger’s Contagious is one of the great books on Digital Marketing know-how. He has explained about marketing and its effective techniques.
In his book, he has described six steps of contagiousness, which will encourage digital marketers to learn and use. You will also understand the need for word-of-mouth and social media platforms. It will assist you in advertising your brand.