Achieving Great Real Estate Web Design: 5 Tips


Achieving Great Real Estate Web Design: 5 Tips

Here are 5 suggestions to keep in mind if you’re looking for the best practices to apply while establishing a fantastic real estate website design to go above and beyond for clients.

Improve the landing page

A key component of providing website visitors with the user experience that will encourage them to connect with your website and convert to hot leads is honing a functional and effective landing page.

Your landing page, as a real estate expert, is a standalone advertising component that should be sufficient to satisfy visitors’ needs and meet their expectations.

What therefore constitutes a successful landing page? Here are some ideas you can use:

Adaptive Design

Of all website visitors, 54.8 per cent use mobile devices. By ignoring a mobile-friendly layout for your website, you are effectively throwing half of your prospective leads over the edge.

Making the layout mobile-friendly would therefore require catering to the bulk of the market, even though the majority of web designers primarily use a desktop version of a website while designing.

Additionally, because of the responsive design, your website’s content is available on any platform or browser in addition to any device.

Keep this in mind:

Smartphones use touch input and have small screen sizes. Will they be able to easily access and browse the pages of your website?

If so, it will not only improve user experience but also give search engines more justification to rank your website highly for any relevant queries.

Language with a customer focus

What dialect does your client use? How do people pose queries online? Your remarks will resonate with them more if you understand how they do it.

Examining the “people also ask” section of search engines is one thing that might be useful. This can help you understand what your market needs and how they go about finding it.

On the landing page, explain how you can help them by saying things like, “We’ll help you find the right property in only a few clicks,” rather than listing all of your qualities.

Quickly State Who, What, and How You Serve

Visitors feel the same way as you do about not wanting to spend their time. Clearly state what you have to offer just above the fold of the landing page so that visitors can decide right away if your products and services are a good fit for them.

You should always be able to see what they offer and who they serve right on the top fold.

Simple and Direct Communication

Although fancy words and smart phrasing can be amusing, visitors to your website didn’t come for that. They want to locate the ideal house, and you make their search easier by being straightforward and uncomplicated.

Easy to Use Design

Using a lot of fonts on a page that is overflowing with media can be distracting and even irritating.

I would leave as soon as I arrived at a website of such nature.

Use three styles at most, simple colours, and typefaces. This will improve the layout’s coherence and eye-friendliness.

Offer Online Appointment Scheduling

A real estate website’s advantage is that users can access it whenever and from wherever they are.

When they do, you want them to quickly accomplish their goal while they still have their motivation.

Making it possible for potential customers to schedule a callback or a property viewing on your real estate website puts them one step closer to owning their dream house.

Remember that visitors will only enter their information if they feel comfortable doing so. To make consumers feel at ease, it is best to implement cybersecurity best practices as well, such as obtaining an SSL certificate and providing mobile security, among others.

Add a feature for internal searching

Many people approach your real estate website determined to find a house even without any help initially, while others wish to schedule a call or site visit.

Remember to include a search feature while creating your real estate website. It can be included easily in the upper right corner of the header, as 3Wishes, a costume supplier, did.

The search feature should ideally be able to handle sophisticated search filters. By including search parameters, you can assist users to identify the precise kind of property they want and acquire information about it that you may use to retarget them in the future.

For instance, a person can be seeking a Dallas home close to the grocery store or a Texas property away from flooding.

If you have an advanced search feature, you may provide them with the precise attribute they seek.

You can also include the following in your filters:

  • Type of building
  • Price gambit
  • Lot size, in square feet
  • Quantity of bathrooms and bedrooms
  • Garage, pool, and fireplace features
  • By using complex search filters, you don’t just provide people a list of residences to look at; you also give them a wonderful experience.

You may also include featured listings to make it quicker and easier for homebuyers to explore a wide range of options. Customers will benefit from some guarantee of a high-quality selection because they are “featured.”

Simple Navigation

A real estate website should have simple navigation. It expedites and simplifies the process of seeking homes.


Because of the site’s challenging navigation, 67% of mobile users leave.

Additionally, 94 percent of first impressions are based on a website’s visual appeal, including navigation.

Nobody wants to see sections and titles with cryptic names. Finding what people need only becomes more difficult. Visitors are likely to leave a website if the page appears difficult to explore.

Use titles that are simple and traditional. A word play can be amusing for some, but the majority of people that visit your real estate website want to get right to the point as to why they are there.

Again, providing a good user experience not only keeps visitors on your site but also gives search engines a reason to rank you higher, which results in more organic traffic.

Do you know what the 3-click rule is?

According to this, a user must locate his desired material in three clicks or else he will be dissatisfied and leave the website.

The important thing is that the navigation is quick and simple so that customers are satisfied.

Here are a few additional options for you:

  • Maintain seven things on the menu
  • Use modest but bold buttons.
  • Drop-down menus should be avoided whenever possible.
  • Headers, which identify the major parts, should always be displayed.
  • A list of the sections of the real estate website should be included in the footers.
  • Make topic-focused, detailed guidelines that you can later adapt for use on various channels.
  • Include contact information in every footer, including a phone number, email address, address, a contact form, and even driving instructions to a physical location.

Include lead capture pages and CTAs

Call to Action (CTA)

More than just casual visitors are required for any real estate website. In the end, it requires customers to convert.

As many people are aware, having call-to-actions, or CTAs is a terrific approach to increase the number of leads.

Effective CTAs boost conversion by an astounding 300 percent.

If you’re not yet using CTAs, you should start doing so immediately. Customers may begin to enjoy what they are seeing, but they may be unsure about how to proceed.

Every page should ideally contain a CTA, preferably at the top fold for users that need assistance right away. In order to provide potential customers a clear understanding of what comes next, it is also a good idea to add one following a property exhibit.

Here are some guidelines for creating a CTA:

  • Make it succinct and straightforward.
  • To arouse feelings and emotions, use verbs that are stimulating and prompting.
  • Use the element of dread of missing out.
  • Think about how the CTA will appear on various devices.
  • Add some imagination while maintaining the clarity of the message you’re trying to express by using real estate industry jargon
  • Your call-to-action can be as straightforward as “call now” or “schedule a tour now,” but when it’s strategically placed on a page, it has a lot of potential for generating leads and converting visitors.

You can also design a call-to-action to point site users in the direction of another section. They can visit the “About Us” page to learn more about what your company has accomplished in the past and is working on now if you point them there.

To increase their confidence in your company, you can also point them to the dedicated testimonial page.

Finally, you can point them to internal materials on what you offer, such as guidelines and blogs. By doing this, you may establish yourself as an authority figure in the field and increase people’s dependence on you and your website for all things real estate-related.

Calls to action that are obvious keep visitors interested and point them in the direction of the next step you want them to take.

Pages that capture leads

CTAs can use lead capture pages as an element. It’s a smart technique to make sure that visitors don’t leave your website without giving you a chance to contact them.

Lead capture will be successful if:

  • They understand the advantages of subscribing (getting timely listing and market updates)
  • Utilizing a layout that is well-designed and directs users to the contact form (you can tap graphic experts for this)
  • Offering lead magnets with alluring copy, such as a thorough guide or a thorough market report

But frequently, consumers are reluctant to fill out forms and only want straightforward information.

Including live chat, options could be a remedy for this. Give users a timely response to a query around-the-clock using artificial intelligence. You may meet their needs in this way without constantly being online.

With a familiar icon, they can tap, you may deftly position it on the bottom right or left of the page.

By making the frequently asked question easily clickable inside the live chat, you may even take it a step further.

Even though customers don’t fill out forms, you may still collect their information so you can easily and quickly follow up with them. Some live chats additionally offer integration to your customer relationship management software.

Final Note

With the help of these 5 tips, you can plan out the ideal tactics for creating a fantastic real estate website.

By putting the aforementioned actions into practice, you can increase your website’s effectiveness and provide visitors with a positive user experience that will encourage them to become leads and, eventually, customers. You can also check ESS Software which provides great service for real estate website design.

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