Automated Marketing: 3 Things You Should Know
In the world of marketing, nothing is more valuable than time. This relates to how much time you spend on building your marketing campaigns, when you post your content, how often you post content, and more. All these tasks take up valuable hours throughout your work day, so how can you make the most of the time you have?
Two words: automated marketing.
Today, this is one of the most powerful tools you have at your disposal. And the numbers speak for themselves. Automated email campaigns have an 86 percent higher open rate and generate 320 percent more revenue. Here’s what you need to know about marketing automation.
1. It’s Based on Three Simple Principles
First of all, what defines marketing automation? Through the use of marketing software, you can automatically establish and send out your marketing campaigns to your customers based on specific customer data/triggers.
Also dubbed multi/omni channel marketing, this simply refers to marketing automation that targets multiple different channels. Some of these might include email, in-app marketing, social media, SMS, and more.
But what you really need to know is the three fundamental principles that define automated marketing services:
- Data — this defines the triggers and marketing journey you establish through different channels
- Rules — the parameters of your marketing journey
- Content — the type of marketing material you share with your customers
When you focus on these three principles, you can deliver personalized content to your customers in a timely and relevant manner that guarantees engagement, subscriptions, and revenue. Check out this guide to marketing automation for more.
2. What is the Primary Goal of Automated Marketing?
Why should you care about marketing automation as a business owner? In short, it’s the best way to optimize your time and your marketing efforts. The primary goals include:
- Nurturing your leads
- Lead generation
- Lead scoring
- Customer retention
- Better understanding what your customers want
- Analyzing data
Building a relationship with your customers is crucial for business success. The best way to do this is with automated marketing that allows you to research exactly what they want, and nurture these relationships.
When is the Best Time for Automated Marketing?
You’ve probably heard the saying time and time again: strike while the iron’s hot. There’s no better time than the present to begin automating your marketing campaigns. You just need the right software to get started. The best part is that you don’t need a huge marketing team behind you, nor do you need to invest in pricey marketing automation tools.
You can start out using free tools (easily found on the internet) to assist you in building your marketing campaigns. As your business grows, you can then look into upgrading your plan and investing more, scaling your marketing strategy as you grow.
Marketing Expertise at Your Fingertips
If the world of automated marketing seems daunting to you, remember that all marketers have to start somewhere. Your best tactic is to build your knowledge and just get started on building up your marketing game.
If you’re looking to expand your expertise on this subject, or marketing in general, take some time to explore the rest of this site.