Digital Marketing Tips: Why It’s Important To Use Social Media

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Digital Marketing Tips: Why It’s Important To Use Social Media

Social media is a great way to connect with people. 

It doesn’t matter what you’re looking for, social media has it all.  You can find anything from inspirational quotes to recipes or tips on how to make your home prettier. If you’re thinking “I need to write my papers,” you can find someone to do that for you too. Social media provides an outlet for creativity and expression that was never before possible in the past. It isn’t just about staying connected with friends and family anymore, it’s also about reaching out to others who share similar interests or passions as you do, which makes networking easier than ever before! 

Use these top 8 social media sites for marketing your business: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, TikTok & YouTube!


Facebook

Facebook is a great way to connect with your current customers and bring in new ones! 

Facebook allows you to add a Facebook icon on your website, which lets people know that you’re active there. Show off photos of happy customers or share updates about your company. You can also create a Facebook page dedicated specifically to your business so others interested in what you do will follow along! When you post pictures and videos it allows for instant engagement and feedback from your followers, making social media marketing really interactive and fun!

Furthermore, ads on Facebook can be targeted really well, so you’ll know exactly who will be seeing your posts and what they’ll be. If you don’t want to deal with this yourself use a Facebook ads agency to do it for you! This way you’ll know exactly how much each ad is costing you and what sort of return you’re getting on your investment.


Twitter

Twitter is another great social media channel to connect with your customers. Twitter allows you to bring people together around one main topic, no matter how broad or specific the interests are. It’s easy to use and it’s constantly updating, so you can always stay in touch with what everyone is talking about! It is definitely a fast-paced social media platform that gives instant gratification when you read tweets normally laced with humour, information, or random thoughts. Use hashtags like #followfriday or #favouritehashtag along with @mentions of influencers in your industry which will help increase your visibility.


Instagram

There are more than 500 million active users on Instagram daily, making this social media site an excellent place to reach out and engage potential customers. 

Instagram is all about photos and videos, which are a great way to show off your products or services. You can also use hashtags to help you reach more users who are interested in what your business has to offer! Hashtags are a great way to get new customers because it allows for quick discovery of new accounts that may be similar to yours. It shows up after people have searched the hashtag so they instantly know if they want to follow you or not! We highly recommend using Instagram for marketing purposes.


Pinterest

Pinterest is known as the world’s catalogue of ideas, where you go to find out what inspires you. Not only is Pinterest an excellent social media tool for displaying your products but it’s also highly effective at bringing in traffic. 

People who use Pinterest tend to be shoppers and it’s perfect for driving sales! Use beautiful photos and videos with catchy headlines that will inspire people to click through and buy what you’re selling, making social media marketing a powerful way to bring in new customers.


Snapchat

This social media site is all about fun, with a focus on photos and videos. 

Unlike most other sites, posts on Snapchat disappear after 24 hours so it’s a great way to connect briefly with your customers without giving out too much information. It still allows for engagement but it gives you the opportunity to have the spotlight for a specific amount of time rather than all of the time like some other social media channels. You can also add links in your profile that will allow people to discover more about your business and go directly to your website! This is very beneficial if you’re trying to drive sales or get feedback on certain products or if you are driving hype around your latest product that is coming out!


YouTube

YouTube is an excellent platform for showcasing how your product is used or created. It allows potential customers the chance to watch reviews about your product before they make a purchase, which makes it easier for them to trust you when they do! YouTube is also great at bringing in customers from outside of social media. Almost half of the views come from sources other than Facebook and Instagram combined. This shows that multi-channel marketing really works because one platform alone isn’t enough to reach your target audience.


TikTok

TikTok took the world by storm in 2017 and it’s still growing extremely fast. This unique social media site is all about creating unique short videos which are amazing for showing off your products to potential customers. It’s all about sharing viral content, which means that there’s a huge audience of people who are looking for something fun to watch during their downtime! This is the perfect time to share your brand and engage with people who are interested in what you have to offer, making TikTok an excellent place for social media marketing. A lot of TikTok videos go viral on other social media platforms, which is a great way to get your business out there without even having to put in much effort.

They now claim to have as far as 1 billion daily active users, meaning there’s a vast amount of new customers for you! This means that it is currently perhaps the best social network in which you can invest your time.

Facebook, Instagram, Twitter, YouTube…there’s a lot of social media platforms out there but did you know that not all of them are equally effective at bringing in new customers? If you’re only using one channel then you’re missing out on new opportunities! By getting people on your website on multiple platforms you’ll reach a wider audience and increase your chances of making that sale.

We recommend utilizing all social media platforms because it’s the best way to maximize your exposure! Your potential customers are just waiting for you to engage with them so don’t lose out on valuable opportunities by focusing on just one platform. Use Facebook ads, Twitter hashtags, Pinterest images, YouTube videos… there are endless ways to make the most of every opportunity. Good luck on your quest for new customers!





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