Do You Own An Ecommerce Business? Here Are Some Ways To Improve It
Ecommerce is a billion-dollar industry and it’s growing rapidly. Retailers are finding themselves in fierce competition to get their products noticed.
And with so many options available, buyers can be overwhelmed and hesitant about making a purchase decision. It’s important for retailers to understand the importance of providing the best shopping experience for their customers.
Every day, e-commerce businesses try to release new and improved ways to make shopping on their website as easy and convenient as possible.
This article will provide tips and tricks on how e-commerce business owners can improve their store such as marketing your products, improving your website, and much more.
1) Care About Packaging
Customers will appreciate your care about their experience from the moment they receive the package until it reaches them. Packaging is the first impression and by taking care of it you can build your customer’s trust. If you’re looking for contract packing services, there are many companies that can provide you with unique custom boxes for your products. Consider buying custom printed boxes, bags, or even tape to give your product the best presentation. At the very least, include a thank you note. Appealing to the customer’s emotions is one of the best tricks to make them want to share their experience with others!
2) Marketing Is Important
Ecommerce business owners often neglect the importance of marketing. Even if you have a great product, most people will not know about it unless they are aware of its existence. Paid advertisements such as Google Adwords, Facebook Ads, and more can be extremely useful in growing your business. Social media marketing is also very important. Use hashtags on Instagram and Twitter to get attention from potential customers! Besides this, consider email and SMS marketing in order to stay in touch with your customers. Marketing is one of the keys to success, you should never underestimate it.
3) Provide Good Customer Service
A great business experience starts with your customer service. Customers will appreciate it when you make sure to respond fast to their questions and provide support when they purchase your product. Customer service is about preempting problems before they occur rather than fixing problems once they come up. Good customer service also means that you will be available on multiple platforms such as email, phone, social networks, to make sure your customers get the service they need. Also, don’t forget to respond in less than 24 hours!
4) Optimize Your Website
Many online stores forget to optimize their website. Provide clear information about your product and include pictures and the price in your description. Use a “related products” section where you can display other recommendations that could interest buyers at the same time. Having a FAQ section makes customers feel more comfortable when shopping. Make sure that your e-commerce business has all of the features that would help the average customer complete their purchase without any issue.
5) Offer Free Shipping
Free shipping is a great way of attracting more customers. Customers will appreciate that you are saving them money and they will be more inclined to make a purchase if it does not put a dent in their wallets. Try to offer free shipping for over $25 of purchase or on orders above a specific threshold. Customers usually choose products that offer free shipping because they can save more money than on products that don’t.
6) Make Your Store Mobile-Friendly
Think about how much time your customers spend on their mobile phones. There’s a good chance that they will browse through your website from their phone and make purchases as well. It’s important to make sure your e-commerce business is mobile-friendly because people like to shop on the go. An easy way of doing this is by optimizing your website for all different screen sizes. Your mobile site should be just as attractive and user-friendly as your desktop site.
Ecommerce business owners should take care of their customers’ experience until the very final moment. This starts with packaging and continues throughout after-sales support. Marketing is extremely important in order to spread awareness about your e-commerce business while providing good customer service will make customers feel more at ease during their shopping process. Additionally, online stores must be optimized for better performance and provide free shipping to customers in order to increase sales and provide more value. With these improvements in place, e-commerce businesses will have a much better chance of achieving success during the online shopping boom. We hope this article has helped you with your e-commerce business and we wish you good luck!