Email Marketing Tips For Beginners

Pearl Lemon Leads are  Email marketing consultants who want to make your business grow. 

A single marketing channel is more effective than the other: email marketing. Successful email marketing is difficult, but well worth the effort. Regularly emailing a subscriber base results in a corresponding increase in revenue over time, according to studies.

If you follow these best practices for email marketing, you will be on the right path to fine-tune the strategy to be a more productive marketing channel.

What You Need to Know About Email Marketing

1. With a clear and focused call to action, you’ll drive more traffic to your landing page

Sending emails with the sole purpose of directing people to your landing page is what you want to accomplish.  That’s really all there is to it. You can’t convert email subscribers into customers if you don’t drive clicks to your page.

A strong CTA in an email message is the best way to drive traffic to your landing page. The reader will be confused and distracted by multiple CTAs. This will cause them to abandon or delete your email.

You want your readers to take action by guiding them with a clear call to action. You might want to suggest that they visit the landing page to discover the benefits they will get. Consistency between the email, call to action, and landing page is critical for user experience.

Do not be afraid to use one main CTA across multiple locations, even if you’re using a single primary CTA. They can be placed above the fold, throughout the email, and towards the end, and re-emphasized in the P.S.

2. Request responses from your readers

Direct mail used to be an old-fashioned tactic in which you would write and send a letter, then wait for your recipients to respond. No longer. You can engage your audience with email marketing. 

In the end, it’s a real person who is interested in your product or service. Considering that, it makes sense to promote back-and-forth communication via three methods:

• The subject line of an email should be appealing. Tell your subscribers what they can expect. Automated personalization is an excellent method of accomplishing this.
• Use an entertaining and distinctive voice. It doesn’t mean that someone will read your email just because they opened it. Don’t sound like an emotionless robot, but like a real person who cares.
• Content that targets your audience. Segmenting your email list by your subscribers’ demographics is a best practice for email marketing. Thus, you can create messages that captivate each segment’s interests and needs, increasing the likelihood that they will convert, engage, or at the very least share it with others.

Getting people to respond is the goal here. Where possible, encourage your recipients to reply to your email, even if they just click on a link.  That’s how you show your subscribers you’re interested in their opinions.

3. The importance of personalization

Wherever possible, add personal touches to your email correspondence. Name your recipients. Ensure your message is deeply personalised, addressing their needs and interests. It isn’t just becoming more common, but expected too.

A personal touch can be achieved in many ways:

• The recipient’s name will automatically be replaced once the email is sent by most modern email tools.
• Send different content based on the location of your recipients.
• Adapt the subject line to your needs.
• Make sure that your list is segmented based on behaviour.

4. Make Sure Your Emails Look Great

While it may seem obvious, it is surprising how many companies still use free, outdated email templates.  

Having enticing subject lines can entice recipients to open your emails, but you need to maintain their interest to ensure they continue reading. Here are a few tips:

• Be sure to use brief paragraphs and to make sure you include your keyword as well as any phrases of importance to your readers.
• Use bullet points to make the content easier to skim.
• Whenever possible, use illustrations sparingly – they should illustrate your point, not dominate the content. 
• Check both your mobile and desktop emails to make sure they look good. Mobile apps are used to open more than 70% of emails.