How Behavioral Segmentation Works: Its Benefits and How to Use It
It’s no secret that behavioral segmentation is an important component in any digital marketing strategy. It helps reach the right audience at the right time, and it comes with many benefits for both marketers and consumers.
While behavioral segmentation is an integral part of any digital marketing strategy, it can be quite difficult to implement. For more information about behavioral segmentation, consult a marketing specialist like Mixpanel.
But what is it? How does it work? And how can you use behavioral segmentation to improve your business’ performance? This article will answer these questions and more!
What is Behavioral Segmentation?
This is a marketing strategy that uses behavioral data to target individuals with relevant ads. It can be utilized or applied in many different ways, but it’s mainly done through the use of cookies and other tracking software on web browsers.
This form of behavioral targeting allows marketers to create specific audience groups based on past online behavior, which results in more targeted advertising campaigns – resulting in higher conversion rates!
How Does it Work?
The technology behind behavioral segmentation works by analyzing your website traffic for common attributes or patterns within certain types of visitors. This information then gets recorded into user profiles so that advertisers are able to serve up better-performing ad content.
Marketers will also combine this type of behavioral analysis with demographic information (such as age, gender, location) in order to create even more accurate behavioral profiles.
The advantage of using behavioral segmentation is that it uses behavioral data to target users with similar interests. With this technique, marketers are able to reach the right audience at the right time – resulting in better conversions and ROI!
The Benefits of Behavioral Segmentation
As mentioned earlier, behavioral segmentation can be used with any kind of business – regardless if you own an online business or a physical shop. But what are some of the actual benefits marketers will see when they use behavioral segmentation? Here is just a short but helpful list:
- Better conversion rates: By creating ads that speak directly to your target audience, consumers are much more likely to take action on these messages (such as making purchases). This leads to higher conversions and better ROI for businesses!
- More relevant advertising campaigns: With behavioral analysis software working behind the scenes, marketers don’t have to spend their time crafting irrelevant ads. Instead, behavioral segmentation allows marketers to create more personalized campaigns that are actually of interest to their audience!
- More accurate customer profiles: Behavioral profiling helps build a better picture of your target customers than existing demographic data alone. This means you’ll have access to more detailed information about your users – making it easier for businesses to serve them up the most relevant content possible.
- Better targeted offers: By analyzing behavioral data, marketers can find out if certain products or services are popular amongst different groups of people (regardless of their new or old offerings). This will enable companies to send out highly specific product recommendations – leading consumers down the sales funnel faster and boosting revenue in return!
How Can Behavioral Segmentation Improve Your Business?
One of behavioral segmentation’s biggest benefits for businesses is its ability to improve conversion rates. By using behavioral analysis in your digital marketing strategy, you’ll be able to serve up ad content based on what specific types of people have already shown interest in or responded well to (instead of relying only on general demographic information). This means that each visitor will get served ads related specifically to their browsing history — which leads us to our next point!
Behavioral segmentation allows advertisers to create more targeted ad campaigns and send out better recommendations. This is because behavioral segmentation allows marketers to identify what products are trending amongst their target audience – regardless of whether they’re new or existing items!
Another huge benefit for behavioral segmentation is that marketers can uncover valuable insights into both user demographics and behavioral profiles at the same time. With access to this kind of information, companies will be able to learn which products/services are most popular with different groups of people (and then serve up these offers accordingly).
All in all, behavioral segmentation helps businesses increase revenue while saving them a ton of marketing efforts in return!
How to use Behavioral Segmentation for My Business?
Marketers who want to use behavioral segmentation in their digital marketing strategy will need access to behavioral analysis software (such as Google Analytics). Once you have this, it’s time to set up different types of behavioral profiles for your business.
You can research behavioral factors within your target audience by looking at which pages they visit most often, what kinds of ads and content they respond to the best, as well as any behavioral patterns that appear on their account.
Once you have this information collected, it’s time to create behavioral profiles for each type of customer profile :
Retentionists
This group is made up of customers who are very loyal to your brand – resulting in high income! But since retentionists already spend a lot with you, marketers need to find ways to make them even more engaged (resulting in higher conversion rates). An example would be creating an email marketing campaign specifically geared toward retaining existing clientele.
Prospects
Since prospects don’t purchase from your store too often, behavioral segmentation can be used to find ways to encourage them to buy. So marketers could create a behavioral marketing campaign that’s specifically targeted towards increasing customer conversions – such as running ads on social media platforms or sending out email offers.
Casuals
This group of customers is less likely to purchase from you but still have an interest in your brand. Marketers need to determine what types of ad content casual users would respond well to so they aren’t wasting their time and money advertising something irrelevant!
