How To Build Links for Ecommerce Sites in 2021


How To Build Links for Ecommerce Sites in 2021

The primary reason why so many online articles feature links is the fact that they simply work. No matter in which niche the company operates, link building plays a significant role in the search visibility of its website. Creating a successful link-building strategy is especially beneficial for eCommerce and affiliate sites, as they have to face fierce competition — a similar situation to opening a shop on a bustling street.

To stand out from the crowd, many businesses use the help of professionals who offer link-building services. After visiting a site like, they can reach out to and rely on experts to evaluate their current strategy and develop unique solutions to move the needle.

This article outlines some of the most effective methods to start building high-quality links for a website. It includes tips on how to keep your link profile natural, create high-quality content and reach out to partners. Here is a short guide on how to build links for eCommerce sites in 2021!

Reach Out to Partners

Reaching out to familiar organizations is one of the easiest ways to create a solid link profile for a brand-new website. However, it is worth noting that companies should thoroughly evaluate their potential linking partners.

Besides looking at the site’s content, you need to consider the organization’s reputation, backlinks quality, relevancy, and authority, among other things. If the site meets all the necessary criteria, only then can you make it your linking partner.

This solution works because it is a quick way to increase the site’s visibility. By tying its name to a well-known brand, the company receives part of its authority and trust. As a result, it can stand out in a cluttered space as a trustworthy and reliable organization.

Keep Your Link Profile Natural

Link building can be a double-edged sword for any company. Although it is a vital component of its success, it might also be harmful if done incorrectly. To avoid making costly mistakes, organizations should do everything in their power to make their link profiles look natural.

What constitutes a natural link profile can significantly vary, depending on the website’s niche, competitors, type of content, etc. Creating one is much like finding relevant keywords for topics that the company wants to cover on its blog — only it is something that has to be done on a larger scale.

To look natural in Google’s eyes, the company needs to estimate what it can and cannot do. The perfect scenario includes finding the right spot so as not to over-optimize the website and avoid the threat of getting it penalized and stuck on the bottom of search engine results pages.

Operating within these self-imposed limits will allow your company to reap the benefits of SEO practices while avoiding the potential costs of making the site look unnatural.

Create High-Quality Content

To increase the page’s organic traffic and domain authority, the company needs to ensure it features pieces of well-written and relevant content. It can range from in-depth guides and reviews to top lists, infographics, case studies, and original research. These linkable assets can be a massive help while searching for people who can link to your company’s page.

The importance of on-site content is often overlooked, as companies tend to focus on promoting their existing web pages instead of creating high-quality new ones. However, this approach is a mistake. By offering superb content, the company can easily find perfect linking partners and make its site gain authority in Google’s eyes.

Find Unlinked Mentions

Another way to build links is by searching for unlinked mentions of the website and contacting the publisher to add a link to it. Many organizations miss this perfect opportunity to get their names out there.

To find brand mentions, companies can use various tools. Nevertheless, the simplest way is to use this advanced search operator – “brand name” All it takes is replacing the stand-ins with the company’s brand and domain names accordingly.

By using this operator, Google’s search engine results page will show mentions of the targeted brand name, excluding those present on the company’s website. All that’s left is to check the results one by one and reach out to the publishers of the sites where there is no link included to the company’s site.

Additionally, business owners can set up a Google or Ahrefs alert that will inform them every time someone publishes a web page with their business name in it. It is an excellent option to manage any new website mentions as soon as they appear.

Write Guest Posts for Relevant Websites

Writing guest posts is a well-known and tested strategy to increase the online presence of a company. It is a great way to showcase the organization’s expertise and knowledge through written content and build a solid link profile at the same time. Plus, it lets the organization reach an entirely new audience!

Usually, including a relevant link or two back to the website is enough to make the necessary impact without making the article look too artificial. Doing it can be rewarding for the website’s backlink profile and brand recognition.

The Bottom Line

Link building is a vital part of SEO practices. It helps search engines find new web pages and properly rank them, meaning that it is something that every eCommerce website should look into in 2021. Thanks to it, organizations can have higher chances of attracting new customers.

Reaching out to partners, keeping a natural link profile, and creating high-quality on-site content is among the best methods to build links and get relevant traffic to your website. Other ways to achieve this goal include finding unlinked mentions and writing guest posts for relevant websites.

By following these strategies, everyone can achieve SEO success and make their website stand out from the crowd in a positive way. Happy link-building!

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