How To Create An Office Space That Reflects Your Brand
Branding is one of the most important things that’ll determine your company’s success. Most business owners ensure that they provide an adequately branded website and all sorts of marketing materials such as billboards, flyers, and even television advertisements. However, they tend to forget the importance of branding in the office itself.
Remember that office branding is equally important as the marketing materials mentioned earlier, primarily when conducting on-site client meetings. A need for a well-branded office is undoubtedly necessary. Doing so will leave a good impression of professionalism and trustworthiness to your clients. Not just that, it also creates a positive work culture in the office, encouraging your staff to work as a team. As they do their work, they are constantly reminded of the principles and goals that the company values. It visually prompts them of the very reason why they joined the company.
With that said, your office space must reflect your company branding. If you’re still on the verge of how to do it, here’s what you should do:
Plan Everything Ahead
Before even diving into action, make sure that you have planned everything. Doing so will not only save you time and energy but money as well. Here are the two things to keep in mind:
Know Your Company’s Values
Knowing your company’s values is indeed a helpful way to start. It will help you achieve a design that focuses on the principles and philosophies that are most important in the company. Identifying those will allow you to realize them to the physical working premise.
Consider The Overall Layout
You might think your overall layout is a no-brainer, but this plays an essential role for both your employees and clients. Yes, there are so many available office designs that you can follow on the internet. However, no one size fits all when it comes to this area, but you should consider an office remodel.
For instance, if you want to project a playful, innovative and creative office area, you can have areas for collaboration such as game rooms and open space offices for accessible communication. On the other hand, if your company wants to promote class and gives much value to privacy, you’d like to have an office with individual offices with doors. This way, you can achieve a more focused working environment.
You can check out company websites such as www.worldwidesteelbuildings.com or one near your area to help you plan out the design you want.
Incorporate Your Brand’s Color Scheme
Your company’s branding color palettes portray the best image of your company. Why not incorporate it in your office colors?
It’s subconsciously relaying your company’s mission and vision not just to your workers but to your customers as well. However, don’t be afraid to add a few colors that match your design, as this also portrays what kind of emotion you want to stimulate among your employees and clients.
If you focus on a calming and soothing atmosphere, go for cool colors such as blues, greens, and grays. If you’re into the energetic and creative sphere, yellows, oranges, and reds will work well for you. On the other hand, deep purples best work for plush and regal office settings.
Choose Furniture Wisely
Now that you have painted your office area with colors that best match your company branding, it doesn’t end there. Keep in mind that offices are filled with furniture, too. Keep note that your office furniture style says a lot about your brand. Therefore, it’d be best to choose types of furniture that’ll complement your workspace.
- Dark wood and leather propose prestige and traditionalism.
- Glass portrays a more modern and forward-thinking company.
- Industrial chic furniture indicates a company that is cutting edge and highly conscious of fashion.
- Nordic-inspired furniture can elevate a trendy yet sophisticated image.
The suitable pieces of furniture for your office should work well with the values you want to relay and the kind of service you provide.
Add Images And Accessories That Boost Your Brand
Now that you have the right colors and furniture for your office space, you can elevate branding through images and accessories. It not only increases the overall aesthetics of your workspace but also is an excellent way to tell your company’s story that could stimulate their brain and grab their attention.
You can carefully choose quotes that go along well with your company’s history. Quotation frames, accent image walls, and photo displays are some of the best ways to tell your company story through words and images.
Accessories such as plants, light-fittings, chandeliers, statues also change the vibe of a room in an instant. It adds more character to your office area. However, you still have to match it accordingly.
Keep in mind that branding doesn’t end in marketing strategies. It’s best to know that you can always promote your company’s branding through your workspace. Doing so will elevate the aesthetics of your office area and constantly remind both your clients and employees of the value and goal you want to achieve.
Carefully planning is vital. That includes the overall layout, colors, furniture, and accessories. Though this can be daunting, if you carefully consider the tips given above, creating an office that best reflects your brand is close at hand.