How to Use TikTok for Business Effectively

If you run a business, you’re more than likely using some form of social media for your marketing purposes and goals. Statistics show that more than 4 billion people use social media worldwide and this number is increasing each year which makes it an excellent opportunity for companies that are trying to reach their target audience.

Everyone has known for a long time that social media is here to stay, but did you know that your business can also greatly benefit from all the new emerging platforms such as TikTok.

TikTok is one of the newer social media platforms and already has over 1 billion users, making it one of the most downloaded apps. It has taken the world by storm offering users the opportunity to create short-form videos that can be edited with filters, AR features, and lenses.

Even though TikTok was adopted early on by the younger generations, it has slowly but surely attracted adults too, making it a target for brands who want to capture the attention of millennials and Gen Z.

It’s a truly fantastic platform for businesses to advertise so if you want to know more about how to use the platform effectively, continue reading below.

Create Unique Content

Whatever the social media platform, the first thing we notice when we open them is the content. When it comes to TikTok, you’ll notice the endless amount of videos. And if you want to stand out from the rest of the crowd and get more followers on TikTok, your videos must be relevant and interesting to your followers.

TikTok is in essence a playful and entertaining platform and you must learn how to adapt to this without compromising your brand and values. The more authentic and spontaneous you are, the better results you’ll achieve on the platform. Avoid creating too formal or scripted videos, don’t overthink the setup, and shoot videos with your phone. 

The most important thing is to have great ideas and show the human side of your business. Take your audience on a behind-the-scenes tour of your company as this can create a feeling of trust in your potential customers.

Add Music and Effects to Videos

As we said before, TikTok is all about creating engaging videos and getting noticed with the help of creative effects and trending music.

TikTok offers a huge library of audio clips by simply taping on Add Sound at the top of the recording screen which instantly puts a twist on the videos. You can easily add a sound before or after a video has been recorded and to previously recorded ones too. Editing features from the recording screen are also available.

Advertise on TikTok

Just like other social media platforms, TikTok also allows companies to advertise their products or services, and this social media has been so successful that the statistics show good results.

There are four ways TikTok allows businesses to pay for ads from within the app. Brand takeovers are one of the ways, and these ads appear in the user’s feed before they get to see other user content. They can be linked to the advertiser’s landing page and are exclusive to different categories.

There are also native ads that play between user content. They last anywhere between 9 and 15 seconds and include buttons but users are allowed to skip or scroll past them.

Sponsored hashtag challenges have become very popular on TikTok. On the Discover page, a new challenge can take place that users can see and join. Your company can pay to sponsor a hashtag challenge and get a custom banner that will show on the Discover page. When a user taps it, they’ll be taken to videos that your business team creates and in which the challenge is explained. This will help in your brand’s promotion.

Branded lenses are also a way for businesses to be advertised. You can design a filter related to your business and then users can select the lens when they pick a filter for their video.  

Using Influencer-Created Content

Influencer marketing is not only limited to Instagram, YouTube, or Facebook but your brand can also use this way of marketing on TikTok to expand its reach. 

Depending on the number of followers, different influencers have different degrees of influence. In general, the more followers an influencer has, the pricier they’re to work with. Be strategic about the influencer you partner with and make sure they’re the best fit for your brand’s values and goals.

Final Thoughts

TikTok is a great platform to showcase your products and services and an excellent tool for building and engaging with an audience. Jump on the bandwagon and explore the benefits it offers or else you’ll miss out on the chance for great brand awareness, engagement, and sales.