7 PROVEN Link Building Strategies for Saas Companies
Competition in the Saas industry is high. So high, in fact, that even if you have an amazing product, you’re going to have a hard time getting noticed if you don’t have a solid link-building strategy.
There are a lot of ways to build links, but which ones are the most effective? And how can you ensure that your efforts with a SaaS digital marketing agency don’t go to waste?
Here are some strategies that will help you boost your website’s ranking and attract more customers. Let’s get started!
1. Publish Ultimate Guides
There’s no better way to show off your company’s expertise than by publishing an ultimate guide.
An ultimate guide should be comprehensive and cover everything there is to know about a particular topic. This could be a how-to guide, an industry overview, or anything else that would be useful to your target audience.
Well-written and informative ultimate guides are highly shareable, which means they have the potential to generate a lot of backlinks. Plus, they’ll help you build relationships with other thought leaders in your industry.
2. Guest Post on Relevant Blogs
Guest blogging is one of the oldest and most effective link-building strategies out there. It allows you to reach a new audience, build relationships with other bloggers, and get your name (and website) in front of more people.
Well, when you guest post on a high-quality blog, you’re getting a link back to your website from a relevant and authoritative source. This helps improve your website’s topical authority.
3. Seek Brand Mentions and Unlinked Mentions
When you do a Google search for your brand name, you’ll likely see a mix of both unlinked mentions (websites mentioning your brand but not linking to it) and linked mentions (website mention your brand and link to it).
Both are opportunities for link building, but unlinked mentions are obviously the low-hanging fruit. You can reach out to the website and simply ask them to link to your website when mentioning your brand.
For linked mentions, you can also reach out and ask for the link to be changed to a more relevant page on your website. This is especially effective if the link is currently pointing to your homepage but would make more sense pointing to another page (like a product page or blog post).
4. Help a Reporter Out (HARO)
If you’re not familiar with HARO, it’s a service that connects journalists with sources for their stories. As a SaaS company, you can use HARO to get featured in the press and generate some high-quality backlinks.
Here’s how it works: you sign up for the service and start receiving daily emails with different opportunities. These can be anything from a journalist looking for someone to interview for their article to a blog looking for guest contributors.
5. Create Data-Driven Content
Data is always a popular topic, so it’s no surprise that data-driven content performs well in terms of link building. This type of content uses data to answer questions, tell customer stories, and provide insights that people will find interesting and useful.
People love visual content. If you have access to your own data (like customer data, survey data, etc.), you can use that to create infographics, charts, and other visual content. If you don’t have your own data, you can still create data-driven content by using public data sources.
6. Participate in Roundups
A roundup is a type of blog post that curates the best content on a certain topic. For example, a roundup of the best SEO tools or top 20 productivity hacks.
They’re popular because they provide readers with a one-stop shop for all the information they need on a particular subject. As a SaaS company, you can participate in roundups by reaching out to the author and suggesting your company (or a specific blog post) as a possible inclusion.
7. Podcasting
Think about it: people love listening to podcasts while they’re commuting, working out, or even just doing chores around the house. It’s a great way to consume content, and it’s only getting more popular.
People are always interested in expert opinions, CEO or industry leaders are a great choice. They tend to have a lot of influence and authority, so their endorsement will carry a lot of weight.
Conclusion
Natural and safe link building takes time, effort, and patience. The best strategies for Saas companies include developing partnerships, taking part in relevant online communities, and creating helpful resources.
