Mobile Optimization: How to Make a Browser App Smartphone Friendly


Mobile Optimization: How to Make a Browser App Smartphone Friendly

Most of today’s people use the internet from mobile devices such as smartphones and tablets: in 2024, 55% of website traffic will come from mobile devices ( This means that if you want to attract and keep the attention of your audience, you need to provide top-notch services for custom web app development, and your web app needs to be user-friendly and functional on any screen. So how do you go about doing this? In this article, we will tell you about mobile optimization — the process of adapting a web app to mobile devices. We will show you what benefits it brings, what tools to use and what steps to take to make your website smartphone friendly.

The 3 most demanded areas of customizable web application development:

  1. E-commerce for online stores with customized functionality, payment system integration and order management.
  2. CRM systems for customer relationship management, sales and marketing automation.
  3. Custom portals for corporate clients providing access to personalized data, documents and services.

Let’s assume you already have a full-fledged website where you promote your products, services or ideas. You know that 80% of your target audience for some of your promotions use mobile devices for internet consumption. But you’re facing a problem: your target audience is struggling due to compatibility and other browser issues. Your site loads slowly, looks bad on small screens, has difficult navigation, and doesn’t work without the internet. How to fix this problem? Create a customizable web application for mobile devices. For this, you can contact experts who provide custom web application development services. One such proven company in this field is Digiteum. They will help you analyze your needs, choose the right technologies and implement your idea in the form of a high-quality and modern web application. Let’s understand in detail what stages mobile optimization includes.

1. Adaptive design: What is it and why is it important?

Adaptive design is a way of creating a web application that allows it to automatically adjust to the size and orientation of the screen of the user’s device from which it is opened. Imagine your website looking good and retaining its functionality on any device, be it a computer, laptop, smartphone, or tablet — how would this affect your marketing strategy?

Adaptive design has many benefits for all stakeholders — businesses and consumers. On the surface, it improves user experience by making your website more user-friendly, understandable and attractive. On the practical side, it increases conversion rates as users can intuitively take targeted actions without being distracted by technical issues. Commercially, it increases audience reach as your site becomes accessible to all users, no matter what device they are using. And in development terms: it simplifies the development and maintenance of the site, as you don’t have to create separate versions for different devices.

To check if your site is adaptive, tools like Google Mobile-Friendly Test, Responsive Design Checker or BrowserStack can help you. They allow you to view from the target user’s perspective on how your site displays on different devices and screen resolutions, this is an effective way to spot its possible errors and flaws.

2. Navigation for Mobile Devices

Navigation allows users to easily browse through the site and find the information they need — it is one of the most important elements of a web application that affects user satisfaction. Therefore, on mobile devices, navigation should be simple, clear and easy to use, as screens are smaller and fingers are bigger. How to make navigation for mobile devices satisfying?

  • The first way is to use simple menus, such as drop-down, hamburger, tab or accordion, which do not take up a lot of space on the screen and do not overload it with unnecessary elements. The main thing is that they should be easily accessible, logistically understandable, clearly labeled and contain no more than 5–7 items. From the user to the target action should be a distance of no more than three clicks on the menu. 
  • The second way is to highlight significant links that will help the user to quickly go to the key pages of your site: home, contacts, shopping cart, registration, etc. Important links can be located in the header, footer, or sidebar of the site, as well as in the form of buttons, icons, or banners. The main thing is that they should be visible, clear and active.

3. Performance Optimization

Performance — it is all about the speed and quality of your web application, the second most important factor affecting user satisfaction and loyalty. In the context of mobile devices, performance is especially influential because users expect a fast-loading site, even on a weak internet connection. Here are two ways to optimize web application performance for mobile devices:

  • The first way is by reducing the amount of data transferred and improving caching to speed up site loading. Techniques like compression, minification, code optimization, asynchronous loading, delayed loading, etc. are used for this purpose. You can also use online tools such as Google PageSpeed Insights, GTmetrix or Pingdom to analyze the loading speed of your site, and after getting feedback — to strengthen weaknesses.
  • The second way is by using techniques like compression, cropping, resizing, adaptability, lazy loading, etc. you can optimize the images that take up most of the traffic on your site. TinyPNG, ImageOptim or Cloudinary are tools that can help you reduce the size of your images without losing quality. As a result, such optimization will help you save bandwidth, speed up your site loading time and improve its visual experience.

4. Progressive Web Apps (PWA)

Progressive Web Apps are a new type of browser-based application that combines the advantages of websites and native applications (ones built exclusively for one specific platform). The uniqueness of PWAs is that, even though they run in the browser, they can offer the user additional options, like offline mode, notifications, home screen installation, etc. What does this mean in terms of your target audience?

  • Offline Mode in PWAs: One of the key benefits of Progressive Web Apps (PWAs) is their ability to function without an internet connection or even in cases of weak connectivity. This feature relies on preloading and delayed playback technology, which utilizes service workers — special scripts that run in the background and cache your site’s data and resources. As a result, users can continue browsing your site even if their connection drops, whether it’s just for a few minutes or several hours. For instance, with PWA technology, you can watch online TV offline.
  • Adding Web Apps to Your Home Screen: Another benefit of PWAs is their ability to appear and function like native applications. PWAs achieve this by utilizing a manifest file, which contains essential information about your website: its name, icon, colors, orientation, and more. As a result, users can add your site directly to their device’s home screen and run it as an app, bypassing the typical browser elements. For a comprehensive guide on creating and optimizing PWAs, visit MDN, where you’ll find conceptual explanations, practical tips, and code examples

In Closure

Mobile optimization is the process of adapting a web application to different devices and screens, making it smartphone-friendly and improving its performance and functionality. It is a very effective way to enhance your web application, whether it is a commercial application, a CRM-system, or a user portal, for example in the tourism or education sectors. Companies like Digiteum specialize in this area and can provide expert guidance and services. By following these four simple steps, you can optimize your web application for mobile devices and attract more users:

  • Use adaptive design
  • Simplify navigation
  • Speed up loading
  • Add functionality 

Don’t miss this opportunity, contact the experts who provide custom web development services today and start optimizing your website now!

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