New Features That Facebook Introduced To Help You With Your Marketing
Social media platforms are constantly changing and upgrading, that business accounts are constantly being updated with new features. Facebook has introduced six new features to help marketers create content more efficiently
Facebook is a social networking site that allows users to connect with other people by adding them as friends or sending them messages. Users can share updates, photos, videos, and links on their timelines for all of their friends to see. As well as this it also includes a news feed where you can view your friends’ posts in chronological order and an explore page that has trending topics from around the world! There are over 2 billion active monthly users worldwide (as of January 2018)
There have been many changes made recently such as including video ads in the newsfeeds, making it easier to boost posts with a new ‘boost post’ button, and giving pages the ability to go Live. However, here are six new features that Facebook has introduced which will help you with your marketing.
Forms of engagement
Facebook has always been at the forefront when it comes to audience engagement. They were one of the first social media platforms to introduce the idea of live-streaming, and they continue to update their features with new ways for users to connect and engage with each other. With over 2 billion active monthly users, Facebook is a powerful tool for businesses to reach out and connect with their target market. Companies that want to increase their brand presence on social media can do so through sponsored video ads, carousels, and albums. The Creator Studio is also a great tool for managing your company’s Facebook page as it offers insights and performance metrics, so you can see which of your posts are doing well and adjust your strategy accordingly. You can also have an overall view of performance, and plan your Facebook content marketing strategy directly on the platform.
Video ads in newsfeeds
One of the most recent changes that Facebook has made is the addition of video ads in newsfeeds. This gives businesses the opportunity to reach out to their target market in a more personal and engaging way. Companies can create video ads that are up to 15 seconds long, and they can choose to include a call-to-action at the end of the video. This is a great way to increase brand awareness and get people interested in your product or service.
Facebook Live is a feature that allows businesses to live-stream videos to their followers. This is a great way to connect with your target market and give them a behind-the-scenes look at your company. It’s also a great way to build trust and credibility with your followers. You can use Facebook Live to answer questions, give product demonstrations, and promote events. Some small-scale companies even use these features for direct sales and marketing to their target market.
The boost post button
The ‘boost post’ button is a new feature that Facebook has introduced to make it easier for businesses to promote their posts. This button allows you to quickly and easily boost your post to a wider audience. You can choose the demographics of the people who will see your post, and you can also set a budget for how much you want to spend on the promotion. This is a great way to reach out to new potential customers and get more people interested in your product or service.
Facebook carousels are a great way to showcase multiple products or services in one post. They allow you to include up to 10 images or videos, and each image or video can have its link. This is a great way to increase traffic to your website, and it’s also a great way to get people interested in your product or service.
Lead ads are another new feature that Facebook has introduced. These are ads that allow businesses to collect leads directly from Facebook. This is a great way to increase sales and get people interested in your product or service. You can use lead ads to collect information such as name, email address, phone number, and more.
It is important to stay up to date with all of the new features that Facebook has been introducing because they are tailored to boost more interactions on the platform. These features provide businesses with a variety of ways to connect with their target market and increase brand awareness. It is also important to keep in mind that Facebook is always updating, so it’s important to check back often to see what’s new.