Orthodontic Marketing Strategies That’ll Boost Your Patient Conversion Rate
Opening your own practice is an amazing achievement, but it can be hard to gain as many clients as you need in a competitive market. While traditional advertising does provide results, it may not be the best option for everyone due to the investment required. Fortunately, there are different marketing strategies you can use that will boost your patient conversion rate and help promote your orthodontic practice.
1. Brand Your Practice
In today’s world creating a brand out of your practice is one of the most important things you can do for your business. Many orthodontist digital marketing service providers agree that you not only have to become visually distinctive from your competitors, but you also have to create a compelling brand story. As for the visual aspects, you want the name and the logo of your practice to be easily memorable, and ideally, you want it to convey the personality and the values of your practice.
These two aspects provide the best results when used consistently through all your marketing materials. As for the story, it’s all about letting potential patients know why you are different from everyone else. This can be done by emphasizing your skills, specializing in treating specific types of conditions and sharing your impressive qualifications.
2. Get Social
Social media is one of the most effective ways to get your name out there, especially if you’re relatively unknown in the area. As for which social media platform to use, Facebook tends to be more popular among people that are 35 and older, while Instagram tends to gather a mix of young adults and young families. They also differ in the kind of posts that should be uploaded to each platform. Instagram could be a great place for before and after pictures where you can show just how much of a difference your work can make.
Pictures of your office, staff, and happy clients could also be great for social media since it helps people get a feel of the environment they’d be entering if they come to see you. Facebook would do well with more detailed information that pertains to your practice and what you can do for patients, such as helpful videos and links to educational materials.
3. SEO And A User-Friendly Website
Search engine optimization and a user-friendly website are both crucial to getting your practice in front of people who need orthodontic treatment. The best way to optimize the site is by using keywords that potential patients would use when searching for an orthodontist like you. As for user-friendliness, having clear links and smooth navigation will make your website a lot more user-friendly and attractive to people that may be just browsing.
These two components will help increase the number of visitors that you receive every month, which will eventually lead to conversions down the line. It might also be a good idea to include a blog on your site, where you can create how-to posts to help people take better care of their oral health.
4. Paid Ads
Paid ads are undoubtedly useful for any small business, especially an orthodontic practice. You can use paid ads to help promote your website and get more people to visit it. Paid ads also help gain more social followers and create brand awareness if your budget allows you to do so. These kinds of ads are very affordable, meaning that even the smallest budgets can afford them if they are used in the right way.
Facebook and Google both offer a variety of options that you can choose from when it comes to paid ads, including how much you want to spend on each one and who you want your ads targeted towards. You can also pay online influencers to promote your practice on their social media, which can be a cost-effective way to reach the right clientele.
5. Local Promotions And Events
Local promotions and events are not only a great way to establish your presence in the community, but they can also help you get people to visit your practice. These kinds of marketing strategies also give patients a chance to see how well you can treat specific conditions like crooked teeth, crossbites, and over-bites.
As for the promotions and events themselves, it might be a good idea to hold an open house where you can show people what it’s like to be a patient of your practice and briefly explain how everything works. You could also use local groups and social media pages that focus on the area you want to target in order for your posts and sharing abilities to reach more people.
As a business owner, it can be difficult to run a successful orthodontic practice without the right marketing strategies. Luckily, there are some great ways to boost your patient conversion rate and promote your practice in this highly competitive market. Creating a brand and building brand awareness, using social media platforms, updating your website, investing in targeted ads, as well as organizing local promotions and events are some of the best marketing strategies that can help you get more people through your doors.
