SEO Basics To Optimize Your Website

SEO Basics To Optimize Your Website


SEO Basics To Optimize Your Website

Many times, websites are created to offer a product or service, yet there is often a lack of awareness regarding the importance of proper website optimization. Understanding at least the basic concepts of SEO is crucial to optimize your website and achieving better rankings in search engine results, such as Google, Bing, Yahoo, and others.

In this guide, we’ll simplify the key elements you need to know to optimize your website. You can start doing it yourself and gradually seek out experts in the field, read blogs about SEO and digital marketing, and use tools that will help you enhance various aspects of your website. Additionally, consider reaching out to a reputable SEO consulting company as you progress to ensure your strategies align with the latest industry practices and maximize your website’s potential. Without further ado, let’s get started.


seo on-page

This term refers to elements that you can control within your website, including titles, descriptions, URLs, content quality, images, internal and external links, and more. We will delve into each of these aspects in detail.

  • Keyword: A keyword is a word or short phrase that distinguishes your article and conveys the main idea that users will find when reading it. It’s important to include the keyword multiple times in the article without overusing it to avoid keyword cannibalization. Search engines are highly intelligent today, so you can use synonyms that convey the same idea as your chosen keyword.
  • Title: The title informs users about the content of the article they are about to read. It is crucial because it appears in search engine results, and it’s recommended to keep it concise while including the keyword.
  • Heading Tags: You might have seen tags like H1, H2, H3, etc. which represent the headings and subheadings within the article. For instance, in this article, the main title is H1, and there should be only one per article. Others are H2, like “ON-PAGE SEO,” and if there are subheadings under these, they would be H3, such as “title” and “heading tags,” etc.
  • Description: The description serves as a brief summary of what the user will find in the article. It should be compelling and attention-grabbing to entice users to click after reading it. It’s recommended to keep it under 160 characters and include the keyword.
  • URL: The URL is the unique identity of your article on the web. It consists of words separated by hyphens and should not contain special characters. You can use the same name as the main title of the article.
  • Quality Content: It’s important to note that some articles’ results depend on the query. For example, if it’s about weather, “best vegan restaurants in Toronto,” the results can vary with time. However, if someone searches “how to solve a Rubik’s Cube,” the same article may remain relevant over time. Content should directly answer the user’s question, be easy to understand, have excellent spelling and grammar, and it’s advisable not to exceed 2000 words.
  • Internal and External Links: Internal links help users navigate within the same website to find related content, while external links are references to other informational websites not hosted on your site. Both types of links are essential for a positive user experience.

These are some of the critical concepts that are under your control for better website optimization. Next, we will discuss OFF-PAGE SEO.


seo off page

In contrast to on-page SEO, off-page SEO encompasses external factors that you cannot directly control within your website. Some terms to consider within off-page SEO include link building, brand building, social media, and more.

  • Link Building: Link building involves other websites mentioning and linking to your site. It’s essential to note that search engines are more likely to index a link if it comes from relevant and high-quality backlinks rather than numerous low-quality and irrelevant links.
  • Marketing Content: Using visual content such as photos, videos, surveys, research, e-books, etc., is an effective way to promote your website.
  • Social Media: Social media platforms like Instagram, Facebook, TikTok, and others can attract users to your site through engagement. This is a great way to increase website traffic.

What we’ve just covered are crucial concepts that will help you optimize your website, even if you don’t have full control over many of them.

It’s important to remember that there are other tools and strategies that can assist you in achieving higher rankings.


Technical SEO may sound complex, but it’s essential to make your website more easily crawlable by search engines. This includes terms like site speed, responsiveness, sitemaps, duplicate tags, broken links, and more. Below, we’ll explain each of these in a straightforward manner.

  • Site Speed: As the name suggests, site speed refers to how quickly your content loads. Think from the user’s perspective – if they don’t get results quickly, they’ll look elsewhere. It’s crucial to monitor and improve site speed when issues arise.
  • Responsiveness: Responsiveness relates to how well your website adapts to different devices, including computers, mobile phones, tablets, and more. Given that most people use mobile devices for communication and information seeking, it’s important that your site looks good on all screens.
  • Sitemaps: Sitemaps are files that provide information on how to find your website. Search engines use this information to crawl your site more efficiently. The good news is that you don’t need to worry about creating sitemaps manually, as they are typically generated automatically.
  • Duplicate Tags: As mentioned earlier, there should be only one H1 tag, which should serve as the article’s title. Having multiple H1 tags confuses search engines.
  • Broken Links: Have you encountered a 404 error? This indicates a broken link, which provides a poor user experience. The best way to address this issue is to redirect the user to the page they were trying to access as soon as possible.

We hope this article has been of great help in starting your journey towards optimizing your website effectively. If you want to learn more about SEO strategies, we invite you to explore our related articles.

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