9 Things Digital Marketers Must Know About SEO
The COVID-19 Pandemic has crippled many businesses, including the hospitality and tourism industry, even the food industry. Business owners are greatly affected and have forced them to adapt to the situation. Whether your business is large or small, marketing your products and services has to change and upskill with the current trends and demands. This is where Digital Marketing comes in. A careful and well-thought plan for online marketing ideas should be implemented to survive and thrive.
A lot has changed in the way we do business. Certain fields of business have risen that make them more relevant to the changing world. Digital Marketing and SEO go hand in hand. Both aim to make your brand more visible and convincing to potential customers to make them take action every time they see your products and services. Incorporating SEO into your Digital Marketing strategies is how to scale up your business, converting visitors to sales.
But, what is really SEO, and how does it impact your digital marketing strategies? If you are a digital marketer or a business owner who wants to know more about this household name in today’s business, read on to learn more.
1. Know your target market
Know your customers or your target market first before creating content and optimization. You must be able to identify your customers’ characteristics and traits. To further enlighten you with understanding your customers, you can create a buyer persona and make a detailed description of their traits, not just their personalities, but also identify their pain points. Your online marketing strategies should be geared towards addressing the pain points of your buyer persona. Optimization starts with knowing where to penetrate and what market to dive into.
2. Identify Customer Intent
Google Search Rankings and SEO Algorithms are becoming precise in identifying your customer’s intent. But, how do you exactly identify customer intent? Based on your buyer persona, you can identify how each buyer persona has different options. There are four stages of a buying funnel: awareness, research, decision, and purchase. These search queries will reflect your customer’s intent.
3. Address Pain Points
To have an effective strategy for both digital marketing and SEO, content must be effective and valuable. Effective and valuable content is content that directly addresses the pain points of every customer. Every customer has different pain points. If your content and strategy are geared towards addressing your customer’s pain points, then you are ahead of the game.
4. Usage of Search Engine Queries
Search queries are an important factor in SEO. Algorithms in SEO are evolving and have become more sensitive to the intent of customers. One search engine optimization company says that when you are developing or creating your digital marketing and SEO strategies, you must keep in mind how your customers search it on search engines. You must be creative in your keywords to be used. Your main goal is to bring in more traffic and lead to conversions. And to achieve this, SEO is the key.
5. Get Media-Rich with Images & Videos
Do not forget that humans are highly visual. To fully resonate with your audience, you must incorporate videos and images that make sense. Optimization is lacking when you do not engage your customers with high definition images and videos. Images and videos should be based on real people who had real experiences with your products and services.
6. User Experience
In today’s digital age, algorithms evolve and become more sensitive to how customers interact with your website. Your website’s architecture has a lot to do with your user’s experience if they find it easy to use or not user-friendly. A well-optimized landing page should guide the user on-site efficiently and effectively. An optimized landing page should directly address your buyer personas.
7. Keep the Conversation Flowing
Content Marketing in your SEO Strategy is important in increasing web traffic, engagement and conversions. You must use different content for every funnel stage. Understanding the basic Psychology of conversation is important to make your engagement continuous and smooth. If incorporated with SEO, the right content marketing strategy is a big plus in bringing in new customers and nurturing existing customers.
8. Call to Action
You must guide your web visitors to motivate them to take action on what they have just read, watched, and seen. If a new user comes to your website, you must provide a clear overview of what you offer and, of course, introduce your brand. Every stage should have a call to action to make them want more to explore and learn more about your products and services. Giving them a guide to doing what’s next, providing hyperlinks to educate them, and encouraging them to take action.
9. Value vs. Cost
Every human being looking for answers to their problems would typically question how much it will cost them and the value they will get at such a price. You must be able to provide value to your customers; price comes last. When customers find that you are providing great value, it will be easier for you to make them come back for more.
Before you develop an SEO strategy, you must get to know your customers. You must be able to identify what makes them click and stay on your website. After you have gone through with getting to know your customers, you must gear your digital marketing and SEO strategies to address your buyer personas’ pain points.
If you are a digital marketer, it is important to note that trends kept evolving and changing. You should be up to date with the current trends and developments for you to respond effectively. A basic understanding of SEO is also important to understand the algorithms and how you’re going to respond to them. You can seek assistance from SEO experts to diagnose your website’s ranking and performance and what could be the best possible strategy that would work out best for your business. Mastering the art of digital marketing and SEO’s technicalities is a continuous process. You must be open-minded to learn and practice it until you become an expert in this field.