Tips On Getting Your Business Out There And Boosting Traffic
Once people have set up their own business and company website, their next step is to begin marketing. In order to reach as many people as possible, they may investigate website tools for non-eCommerce stores or the power of social media.
Perhaps your company is in a similar position right now and you’re looking for some helpful tips on boosting your online traffic. If so, this article will help you get your business out there, so it can start making money.
Research Online
It’s important to know who is your target audience, and it’s possible to use analytical tools to discover just that. By measuring the traffic to your website you can identify peoples’ ages, genders, preferences, and locations. You also need to discover the websites people are visiting to find businesses like yours. There may be lots you can learn from your rivals in terms of branding, website design, and marketing choices.
There’s also lots of helpful free material you can read, thanks to business websites. If you’re interested in agencies specializing in Law firm marketing you can find out how Law firms get clients or research the power of SEO, content marketing, and Pay Per Click (PPC) Ads. You can discover more about podcasts and video marketing, or receive help building a Law firm marketing strategy.
Use SEO
This stands for Search Engine Optimization and it’s a term used to describe how well your website does on search engines such as Google and Bing. In order for this process to work, you need effective SEO keywords on your website that match what people are searching for.
You may consider using external help to get your website optimized but once it’s done and maintained it will raise your online profile, increase traffic and potentially generate sales.
Create A Regular Blog
A blog is another great way to reach an audience through the power of search words and SEO. If someone is looking online for ‘marketing advice’, blog posts containing these keywords will show up higher in the search results. If you post regular quality content, you will build a loyal following and generate blog traffic. Frequent blogs by companies make people believe they are authoritative, trustworthy, and successful.
If you offer products or services in addition to free information, you can direct blog readers towards these items on your website. Having said that, be careful not to appear too pushy about sales conversions too early on.
Use Social Media
Start by creating a social media profile on at least two different platforms, e.g. Facebook, Twitter, Instagram, or Pinterest. Create regular free quality posts (as with blogs) and in return, customers can follow your page just like they would an individual or another company. You can use the posts to provide updates about new products and include URLs that will direct people to your website sales pages. It’s possible to create campaigns e.g. using Facebook Ads, that can target your customers by location, interest, and more. During the campaigns, you can promote your website and even revise the marketing parameters as you go.
If you haven’t got a Youtube channel, set one up because it’s free and can be really simple. You could even use your phone camera to upload videos of how-to guides. Over time your Youtube videos will rank higher in peoples’ search results if people like them enough and share them with others. Your video titles and descriptions can also be optimized for SEO purposes.
Give Stuff Away
Offering freebies is a great way to get people onto your mailing list for future marketing campaigns. If they enjoy the offer enough, the chances are high that they will sign up for future ones and you’ll have an easy time promoting each new product or service.
You could offer discounts, coupon codes, free e-books or free product trial periods. Also give first-time customers discounts, free samples or birthday reductions, to entice them to subscribe to your newsletters.
Start Networking
You can make the best of networking if you know which groups and events are going to be most beneficial for your company. Attend conferences and events that relate to your products/services/industry. If there aren’t any networking opportunities available where you live, consider organizing an event yourself.
You could also consider joining the local business community to meet other professionals and learn how to mutually benefit one another, e.g. by referring business. It may also be worth connecting your company to a local charity, and sponsoring events in the community. This can be a great way to raise your profile.
Have A Quality Website
It’s vital to have a website if you want customers to find you easily online, be it through email marketing campaigns, blogs, social media, and more. People will be using their phones and tablets to access your content more than ever before, so make sure your website works as well on them as on laptops and computers.
Your company website should be easy for customers to use, and should also incorporate your logo in some way. Your logo is the visual representation of all that you stand for as a company. Creating an attractive logo can be done with just about any type of design software these days, but if you’re looking for something more bespoke, working with a professional graphic designer will help ensure it reflects your brand properly.
Don’t Plagiarise
Your content should be unique and written by someone who knows what they are talking about. If it’s flagged for plagiarism (the act of stealing or copying another person’s work without permission) Google may penalize or blacklist your site from its search rankings entirely.
Once you’ve put this armory of tips into place, you’ll be all set to increase your online traffic. If you make sure your products and services are top-notch and competitive, there could be an exciting future for your company. Be patient and do the hard work, because it could pay off sooner than you think.
