Understanding the Importance of Marketing Compliance
The internet is an amazing place where people can connect and share their thoughts with the world. It’s also a place for marketers to find new clients and promote their companies. If you’re looking for a marketing agency, it may be tempting to hire one without doing any research first. But before you do that, take some time to read this blog post on understanding the importance of marketing compliance – especially if your business is in the construction industry!
Marketing compliance is an integral part of any business’s marketing strategy
From the very beginning, your business needs to create a marketing strategy that is in compliance with all regulations. Marketing compliance starts from understanding what you can and cannot do when it comes to advertising and how best to comply with those laws. If you’re in need of digital asset management software, you can find it here! Compliance will depend on many factors, including industry standards as well as individual location-specific requirements, so be sure not to leave anything out when creating your marketing plan.
Enforcement agencies are up in arms about marketing compliance because the stakes have been raised to protect consumers. Now there is a much larger industry of marketers using big data, location tracking, and social media to hone their messages for niche audiences. The issue has become so critical that several organizations like the Federal Trade Commission (FTC) have begun taking action against companies who do not follow proper guidelines when it comes to advertising practices.
Create a plan to ensure proper tracking across platforms
The plan will help to avoid unintentional violations like double-dipping on data collected by Facebook Audience Network ad units.
This includes maintaining separate lists for different purposes, such as when a user is searching on Google versus clicking an ad in search results.
When using the same list across platforms and formats – like mobile apps or email campaigns — marketers must ensure that they are following all regulations to prevent accidental violations of marketing compliance, which include double-dipping data collected from Facebook Audience Network ads.
Review every aspect of advertising practices
Marketing compliance includes reviews on all aspects of advertising including product advertisements, websites content, social media posts, emails (including opt-in), text messages, and more. A careful review should include an organization’s overall digital presence and the policies in place to ensure compliance. It is also critical that marketers review existing reviews on advertising practices and how they are enforced for each country in which a company has made sales or advertised its products. The consequences of non-compliance can be steep, ranging from fines to civil lawsuits, so it’s important not only to understand what must be done going forward but also to have a plan in place should violations occur.
Inform your customers
Inform customers that you collect data about them, how it is used, and ask for consent before doing so. If this isn’t possible or if the use of collected information can be inferred from their relationship with you (i.e., friends on Facebook), then consider disclosing what personal info may be shared in a privacy policy linked at the bottom of every page. Ensure that all employees understand compliance policies by requiring training as part of the onboarding process and/or creating a formal program for ongoing education.
Be transparent about third-party sharing practices
This is especially true when you use an ad network that may possibly share your customer information. It is also important not to let any partners of your business circumvent these rules. Play an active role in promoting cybersecurity and privacy awareness, making sure that you get involved with industry groups to encourage best practices to Incorporate ethical marketing principles into all digital advertising campaigns and ensure that they are honest about what is being advertised; no false claims or misleading statements should be made without clear disclaimers.
By understanding these principles, we can ensure our marketing activities are compliant with the law while also delivering a message to consumers which are accurate and not misleading. It is now up to you as marketers to make sure your company complies with all laws related to consumer protection throughout its entire organization. Make it clear in your policies who will take responsibility for ensuring marketing compliance within each part of your business. After implementing such measures, you should work towards communicating those responsibilities, so every member of staff knows what their role involves from both legal and ethical standpoints when working on campaigns or any other aspects involved in building brand awareness.
