3 Ways To Improve Email Marketing Conversions
Creating effective marketing campaigns is much harder than it seems. Using a mix of marketing strategies to reach the widest audience possible is crucial to the success of your business. One of the best ways to attract the attention of consumers and improve customer loyalty is by investing in email marketing.
A key metric of email marketing success is high conversion rates. If your email marketing conversion rates are low, it is time to figure out how to change this. Read below for some sound advice on how to improve email marketing conversions.
1. Make Sure Your Emails Have a Personal Touch
One of the biggest complaints most people have about the communication they have with big brands is the lack of personalization. Over 80 percent of the consumers polled in a recent survey claimed they preferred using brands that provide a personal touch. If your email conversion rates are low, then you need to think about embracing personalization.
Some business owners mistakenly think that personalizing emails is a difficult process. In reality, you can make your emails more personal by doing something as simple as adding the person’s name to the introduction. You can also mention a product recently purchased by the email recipient to enhance the personalization factor.
2. Dynamic Language is a Must
The ideal email length is between 50 to 125 words. This means that you need to focus on making every word in your emails count. One of the best ways to optimize email marketing copy for success is by using active language. Creating a sense of urgency in these emails will motivate the reader to take action.
The last thing you want is for the recipient of your marketing email to get bored with the copy it contains. This is why you need to test a few different messages to see which one your audience responds to. With the help of email marketing professionals, you can perfect the tone and message contained in your emails.
3. Emails Have To Be Optimized For Mobile Users
The average consumer spends over three hours a day on their mobile device. There has been a drastic increase in the number of people that use mobile devices to access the Internet. As you start to craft your marketing emails, you need to make sure they are optimized for people using phones/tablets to access them.
Using short paragraphs and subject lines is the first step to optimizing your emails for mobile users. You also need to be mindful of how big the images included in your emails are. Putting images that are too large in these emails can make viewing them nearly impossible for mobile users. By focusing on mobile users, you can easily increase the conversions that your email marketing campaigns generate.
When optimized correctly, email marketing campaigns can unlock a new world of sales leads for your business. Rather than trying to create and implement new email marketing campaigns alone, you need to enlist the help of marketing professionals. With their assistance, you can accomplish your lead generation goals in no time.
