What Makes Professional Designs Stand Out on Business Platforms?

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What Makes Professional Designs Stand Out on Business Platforms?

 

If you want your portfolio to pop or your LinkedIn profile to win over prospective employers on the hunt for their next hire, then including professional designs and following best practices for any visual elements on show is a must-do.

Of course you need to know what aspects of design need to be at the top of your agenda in order to achieve this, so here are some examples of the things that stand out most, particularly in a business context.

The Impact of Color Choice

Color choice is central to effective and professional-looking design projects, influencing perception and emotional response. 

Here’s why:

  • Brand Recognition: Colors help establish brand identity. For example, Coca-Cola’s signature red is instantly recognizable worldwide – and places it among the most valuable brands internationally with a $64.4 billion valuation.
  • Emotional Connection: Different colors evoke different emotions. Blue often conveys trust and professionalism, while green suggests growth and harmony. Extensive research has been done into this, with one study revealing that 44% of people find orange joyful, while 43% see white as relief-inducing.

And here’s how to use it effectively:

  1. Align with Brand Identity: Identify the primary colors that reflect your brand’s values. Think about how Spotify uses green to symbolize growth and energy.
  2. Consistency Across Platforms: Ensure that your chosen color palette is used consistently across all digital assets – websites, LinkedIn profiles, email newsletters – to reinforce brand cohesion. This even applies to more complex, technical designs – such as those made using DynaScape landscape design software. If you can keep your branded elements consistent here, then prospective clients will be far more impressed than if there’s a disparity.
  3. Contrast for Readability: High contrast between text and background enhances readability. White text on a dark background or vice versa ensures content is easy to read.
  4. Complementary Colors for Visual Appeal: Use complementary colors to create visually striking designs without overwhelming viewers (like Adobe’s creative suite interfaces).
  5. A/B Testing for Preferences: Experiment with different color combinations through A/B testing to determine what resonates best with your audience.

Here are a couple of examples to inspire you:

On LinkedIn

Profile banners using company-specific hues make profiles look cohesive with corporate branding (see Salesforce’s blue tones cleverly combined with a graph that shows how far ahead they are of the competition).

Portfolio Websites

Projects segmented by colored backgrounds aligned with each project’s theme maintain visual interest while supporting overall unity (as employed by Behance portfolios).

The Power of Typography

Typography significantly impacts the clarity and tone of your design, influencing how audiences perceive your brand. Selecting appropriate fonts ensures that your message is both legible and compelling.

Here’s what makes it important:

  • Readability: Clear, easy-to-read fonts ensure that information is accessible to a wide audience. Even when creating a logo, this needs to be front and center of your to-do list.
  • Brand Personality: Different typefaces convey different brand personalities. Serif fonts often suggest tradition and reliability, while sans-serif fonts communicate modernity and simplicity.

Here’s what’s involved in using it effectively:

  1. Consistency in Font Selection: Stick to a set number of fonts (usually one or two) across all materials. Google’s use of Roboto maintains consistency throughout its platforms.
  2. Hierarchy for Emphasis: Establish typographic hierarchy with varying font sizes for headings, subheadings, and body text (similar to Medium’s clean layout).
  3. Legibility Across Devices: Ensure chosen fonts are legible on all devices – from desktops to mobile screens – by testing them under different conditions (as practiced by responsive design frameworks like Bootstrap).
  4. Alignment with Brand Voice: Choose typefaces that match your brand voice; playful brands might use quirky handwritten scripts while corporate entities could stick to sleek sans-serifs (take Slack’s approachable typography as an example).
  5. Spacing for Clarity: Proper line spacing (leading) improves readability and reduces visual clutter – a practice evident in Apple’s marketing materials which prioritize white space.

Final Thoughts

Color and typography are the two most important pieces of the professional design puzzle that you need to get right – but to stand out on business platforms you’ll have to hone your skills in several other ways, such as communicating effectively once prospective clients or employers get in touch. 

So consider this just the first part of becoming a well-rounded, seriously employable professional in your field.





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