Which Social Media Platforms Are Right For Your Business?

Want to use social media to your advantage? Can’t seem to find the right formula to grab the attention of your audience?

Worry no more. Let us be the first to tell you, you don’t need to create a social media account across all the different platforms to maximize your reach to appeal to your target market. Creating multiple accounts will also be a headache to keep active and will only lead to subpar creatives. What’s more important is to analyze relevant data and be consistent with what you post on social media to maintain and grow your following.

In this article, you will learn the top 5 social media platforms around the world your business should consider; understand the different age demographics most active on the biggest social media platforms, and be able to identify the type of content that will capture the attention of your audience to steer your business in the right direction.

According to recent research by Statista, the top 5 social media platforms are:

5. Facebook Messenger

Average monthly users: More than 900 million

Type of social media platform: Messaging

Age demographic most active on Messenger: 25 to 34 years old

Launched back in 2011, Facebook Messenger has grown to be one of the best ways to stay connected with anyone around the world. You can chat with friends, family, and business contacts, via phone calls, video chat, and voice messages. What makes this app one of the top messaging apps in the world is how you can also send photos, videos, and documents (up to 25 MB) with ease.

Although you can’t post any organic content on this platform, you can still use it to your advantage by creating Facebook ads to offer a more personalized experience for your target audience.

4. Instagram

Average monthly users: More than 1 billion

Type of social media platform: Photo & video sharing

Age demographic most active on Instagram: 25 to 34 years old

Since launching back in 2010, Instagram has become more than just another photo and video sharing app. It has become one of the leading social media platforms for businesses to promote their products and services with over 81% of its users using it to research a product or service and having more than 130 million Instagram users tapping on shopping posts every month.

What kind of content will resonate best with an audience? Here are a few ideas:

Behind the scenes photos and videos
Tutorial videos
Ask a question
Share user-generated content

3. WhatsApp

Average monthly users: More than 2 billion

Type of social media platform: Messaging

Age demographic most active on WhatsApp: 25 to 34 years old

Launched back in 2009, WhatsApp continues to be the leading messaging app in the world. Aside from having the features available on Facebook Messenger, WhatsApp has an extension app called WhatsApp Business, making it easier for businesses to communicate directly with their customers for a unique shopping experience.

2. Youtube

Average monthly users: more than 2 billion

Type of social media platform: Video sharing

Age demographic most active on Youtube: 18 to 24 years old

Since its launch in 2005, Youtube has become the 2nd most visited website behind Google.

With 87% of marketers saying video marketing has helped increase their web traffic, creating videos for your business is just another important social media tip to easily promote your business online.

To have a baseline on the type of content to post, here are some of the top video ideas most popular on Youtube:

Commentary
Product reviews
How-to tutorials
A list of top items

1. Facebook

Average monthly users: more than 2.89 billion

Type of social media platform: social networking

Age demographic most active on Facebook: 25 to 34 years old

At the top of the charts is no other than Facebook. Aside from having the highest number of users in a month, Facebook makes it easy for businesses and marketers to promote their products and services with the help of their free tools to help you analyze data, schedule posts, and monitor your competitors.

To ensure your posts get maximum engagement, here’s what you should be posting on Facebook: