Books about Marketing you can Buy at Amazon
Marketing is a constantly evolving field, and staying up to date with the latest trends and strategies is crucial for success. However, with so many books about marketing available on Amazon, it can be not easy to know where to start. To help you navigate the options, we’ve compiled a list of the top 15 books about marketing that you can buy on Amazon.
Whether you’re looking to master social media, develop a winning brand strategy, or learn how to communicate more effectively with your customers, these books will provide you with the knowledge and skills you need to take your marketing to the next level.
The Remarkable Power of Giving People More Than They Expect
by Will Guidara, the former co-owner of Eleven Madison Park, one of the world’s top restaurants. In the book, Guidara shares his experiences and insights on creating exceptional customer experiences by giving people more than they expect. With a list price of $29.00, Unreasonable Hospitality shows how any business can become a hospitality business, transforming ordinary transactions into extraordinary experiences. With stories from his journey through the restaurant industry, Guidara urges readers to find the magic in what they do and create meaningful connections with their customers.
Building a StoryBrand:
Clarify Your Message So Customers Will Listen
By Donald Miller, this book is an essential read for anyone looking to improve their marketing messaging. Miller uses the seven universal elements of powerful stories to teach marketers and business owners how to better connect with their customers and grow their businesses.
With a list price of $15.50, Building a StoryBrand, the book applies to anyone, from marketing directors of multibillion-dollar companies to small business owners. By clarifying your message and understanding the unique value you bring to your customers, you can transform how you talk about your business and improve your marketing efforts.
Using Behavioral Science in Marketing:
Drive Customer Action and Loyalty by Prompting Instinctive Responses
By Nancy Harhut, the book about marketing is a practical guide that teaches marketers how to apply behavioral science principles to their marketing strategies. This book covers key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing, and sales funnel conversion strategies.
The book includes real-world case studies and examples from well-known brands such as AT&T, Apple, Spotify, and The Wall Street Journal, illustrating how these approaches have been successfully applied. With a list price of $41.99, Using Behavioral Science in Marketing is a valuable resource for any marketer looking to improve their understanding of consumer behavior and drive customer action and loyalty through effective marketing techniques.
They Ask, You Answer:
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer, Revised & Updated
By Marcus Sheridan, who provides a revolutionary approach to inbound sales, content marketing, and today’s digital consumer. It offers practical tactics and insights for transforming your marketing strategy.
It has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of internet-savvy buyers. With a list price of $25.00, They Ask, You Answer provides a straightforward guide to help businesses succeed in the digital age.
The Psychology of Persuasion (New and Expanded)
By Robert B Cialdini, this mook about marketing is a classic that explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Cialdini makes this crucially important subject surprisingly easy with memorable stories and relatable examples. With Cialdini as a guide, readers don’t have to be a scientist to learn how to use this science.
With a List Price of $35.00, the expanded edition of Influence includes new chapters on the power of social influence and how to use it effectively.
This Is Marketing:
You Can’t Be Seen Until You Learn to See
By Seth Godin, a must-read for anyone looking to improve their marketing skills. In this book, Godin distills his years of marketing experience and shares his wisdom in a concise, accessible format. He emphasizes the importance of connecting with your audience on a meaningful level and provides practical strategies for doing so.
Whether you’re a startup founder, a small business owner, or part of a large corporation, this book will help you reframe your marketing approach and create work you can be proud of. With a list price of $24.00, This Is Marketing is an excellent investment for anyone looking to up their marketing game.
The 22 Immutable Laws of Marketing :
Violate Them at Your Own Risk!
By Al Ries and Jack Trout, a classic book about marketing that presents 22 innovative rules for understanding and succeeding in the global marketplace. These laws, ranging from the Law of Leadership to the Law of the Category to the Law of the Mind, offer valuable insights that stand the test of time and provide a clear path to successful products.
Ries and Trout warn readers that violating these laws can be risky for their business, making this book a must-read for any marketer or business owner looking to develop successful marketing strategies. With a price list of US$10.99, The 22 Immutable Laws of Marketing is an affordable investment that provides timeless marketing insights.
The Experience Economy:
Competing for Customer Time, Attention, and Money
By B. Joseph Pine II and James H. Gilmore, it is a groundbreaking book that explores how companies can create compelling experiences for their customers to differentiate themselves and ultimately increase profitability. The Experience Economy provides examples and insights from various industries, showcasing how companies can transform their offerings into memorable experiences that keep customers returning.
With a new preface by the authors, this book remains relevant and essential for leaders of enterprises of all sizes and types, both for-profit and nonprofit, worldwide. With a list price of $32.00, it is a valuable investment for anyone looking to transform their business strategy.
Setting the Table:
The Transforming Power of Hospitality in Business
By Danny Meyer, the founder of the Union Square Hospitality Group. In this book, Meyer shares his philosophy of Enlightened Hospitality and the lessons he learned while building his successful business. He emphasizes the importance of creating a strong team culture and prioritizing customer satisfaction to succeed in any industry.
With a list price of $19.99, Setting the Table is a must-read for anyone looking to improve their leadership skills and transform their approach to business.
Blue Ocean Strategy (Expanded Edition):
How to Create Uncontested Market Space and Make the Competition Irrelevant
By W. Chan Kim and Renée Mauborgne, where he offers a systematic approach to creating uncontested market space and outlines principles and tools organizations can use to capture their blue oceans. This landmark work upends traditional thinking about strategy and provides a guide to winning the future.
With a List Price of $32.00, the expanded edition of Blue Ocean Strategy includes updated case studies and new insights for navigating today’s business landscape.
Digital Marketing Strategy:
An Integrated Approach to Online Marketing
‘By Simon Kingsnorth, it is a comprehensive book that offers an accessible, step-by-step framework for planning, integrating, and measuring digital marketing techniques and platforms to achieve business objectives. It provides valuable insights into optimizing digital channels and aligning marketing strategies with business objectives.
Kingsnorth covers all digital marketing disciplines in a highly readable manner, making this book an essential resource for any marketer or a business owner. With a list price of US$41.59, Digital Marketing Strategy is a valuable investment for anyone looking to develop a successful digital marketing plan.
Social Media Marketing 2023:
4 books in 1
By Jeremy, Preace is a comprehensive guide that offers insights into the most prominent social media platforms, including Facebook, Instagram, and other social media sites. The book also covers topics such as Google Analytics, AdWords, SEO, and advertising, providing readers with a well-rounded understanding of digital marketing.
In addition, the book teaches readers how to become expert influencers and increase their income by using ultimate strategies on social media and advertising. With a list price of US$34.97, Social Media Marketing 2023 is an excellent investment for anyone looking to stay up-to-date on the latest trends and strategies in social media marketing.
How to use LinkedIn for Business, Sales and Marketing
By John M Nemo, it is a practical book on how to use LinkedIn effectively for business, sales, and marketing. The book about marketing offers valuable insights on how to find new sales leads and prospective clients quickly, turn your existing LinkedIn connections into paying clients, and make your LinkedIn profile a magnet for new business and inbound leaders.
The author also shares a small business case study of achieving six figures in just 90 days using LinkedIn. With a List Price of $14.95, LinkedIn Riches is a must-read for anyone looking to leverage LinkedIn for business growth.
Social Media Marketing Workbook:
How to Use Social Media for Business (2023 Marketing – Social Media, SEO, & Online Ads Books)
By Jason McDonald, Ph.D., it is a comprehensive guide covering the latest social media marketing trends and business strategies. This book includes the concepts of “Recommendation Engines” versus “Traditional” social media.
With a list price of $39.99, Social Media Marketing provides platform-by-platform, step-by-step guidance for marketing on popular social media platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, and Pinterest.
Shape Your Narrative. Share Your Vision. Shift Their Perception
by Aliza Licht, a book about marketing that helps readers shape their personal and professional narratives to create a strong brand image. With practical tips and examples, Licht provides insights on how to share your vision and shift people’s perceptions to align with your Brand.
With a List Price of $27.99, On Brand is relevant for anyone looking to build or enhance their Brand, from recent graduates and seasoned executives to entrepreneurs building from scratch.
Enjoy your dining experiences with these Books about Marketing!