Business Content Marketers
New strategies emerge in content marketing every single day. This list contains insight, resources and information from brilliant people willing to share advice, best practices, and lessons learned along the way. Discover now the Top Business Content Marketers.
If you want to keep learning about content marketing, read the article Defining Your Product’s Target Audience
1. Ann Handley
As a Wall Street Journal bestselling author, keynote speaker, and content expert, Ann Handley has cemented her reputation as an industry leader who truly does everything. With nearly 20 years of experience, and as the current the Head of Content at MarketingProfs, a marketing education and training company she founded, she has a wealth of knowledge and expertise in the field.
Suggested Content: Article – Content marketing in 15 minutes a day: 3 content hacks
2. Joe Pulizzi
He is a highly respected figure in content marketing and the creator economy, and it’s easy to see why. As the founder of The Tilt and co-founder of the Creator Economy Expo events, he’s at the forefront of the latest trends and developments in these rapidly-evolving fields.
But his work with the Content Marketing Institute (CMI) sets Joe apart. As the founder of this highly influential media company, he has helped shape and define the content marketing landscape, and his insights and expertise have been invaluable to countless marketers and content creators worldwide.
Suggested Content: Book – Content Inc.
3. Mari Smith
She is a must-follow for anyone looking to improve their Facebook marketing strategy through content. Her guidance and advice are invaluable, and her ability to break down complex concepts into simple, actionable steps is a true asset. Through her website, she offers a range of free marketing guides and courses that are accessible to marketers of all levels.
Suggested Content: Master Class – Facebook and Instagram Lead Generation
Image Credits: Mari Smith
4. Jay Baer
As the founder of Convince & Convert, a leading content marketing agency, he is an expert in all things related to business growth, marketing, customer experience, customer service, and word of mouth. Jay inspires marketers to take a customer-focused approach to content marketing and provides practical tips and advice for achieving success in this ever-evolving landscape.
Suggested Content: Book – Youtility: Why Smart Marketing is About Help not Hype
5. Michael Brenner
With his extensive B2B marketing and sales background, Michael is passionate about promoting content marketing and sharing valuable marketing advice with his audience. He is also the best-selling author of the “Mean People Suck” book. Michael’s unique blend of experience and expertise makes him a must-follow for any content marketer looking to enhance their skills and grow their business.
Suggested Content: Article – My Prediction for Content Marketing in 2023
6. Ross Simmonds
As the CEO of Foundation, a B2B agency specializing in content marketing, Ross Simmonds deeply understands how to create and execute effective content strategies that drive results. Whether tweeting about SaaS, marketing, or growth, Ross has a talent for distilling complex concepts into actionable advice that anyone can understand and implement.
Suggested Content: Article – Content Marketing Mistakes That Will Stop Your Brand From Finding Success
Image Credits: Ross Simmons
7. Robert Rose
As the founder of The Content Advisory, he has worked with some of the biggest brands in the world, including Adidas, Facebook, Capital One, and Microsoft, helping them to develop and execute successful content strategies. He is a must-follow if you want to stay on the cutting edge of content and marketing. With a focus on storytelling and content that is both compelling, his insights and advice are invaluable for anyone looking to succeed in this space.
Suggested Content: Book – Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
8. Julia McCoy
If you want to improve your content strategy and gain expert guidance, Julia MacCoy is a highly regarded business content strategist, entrepreneur, and author. Through her work, Julia teaches creative entrepreneurs how to define their ideas and achieve a product-market fit. Additionally, she runs the Content Transformation System coaching program, which provides valuable insights into content marketing.
Suggested Content: Article – The Savvy Content Strategist: Everything You Need to Know About the Job
9. Joanna Wiebe
The Creator of Copy Hackers and the co-founder of Airstory is an expert in the field of conversion through writing, and her reputation as a content copywriter is well-deserved.
With an impressive track record of working with top companies like Tesco, BT, Crazy Egg, Intuit, and MetaLab, her insights and advice are invaluable for anyone looking to improve their content copy and drive more conversions.
Suggested Content: Article – Content Strategy for the Web: An Interview with Rackspace’s Melanie Seibert
Image Credits: Joanna Wiebe
10. Melanie Deziel
Successful author, speaker, co-founder, and VP of Marketing at The Convoy. With a deep understanding of the power of storytelling, Melanie has become a go-to expert for businesses looking to take their content marketing to the next level. Her book, “The Content Fuel Framework,” is a must-read for anyone looking to generate new ideas and inspiration for their content marketing efforts.
Suggested Content: Book – The Content Fuel Framework: How to Generate Unlimited Story Ideas
11. Ardath Albee
A content marketing strategist, author, and CEO of Marketing Interactions. With a focus on the B2B space, she uses storytelling to resonate with business buyers and drive sales, helping her clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenues.
Suggested Content: Article – The Importance of Humanness in B2B Content Experiences
12. Michele Linn
A content marketing expert and the co-founder of Mantis Research, a company that helps marketers publish and distribute their original research. Michele provides practical advice and research-backed insights on content marketing strategy, content creation, and distribution.
Suggested Content: Article – How to Give Meaning to Your Content
Image Credits: Michele Linn
13. Nathan Collier
As the Director of Content at PERSUIT and the host of The Content Marketing Lounge Facebook group, Nathan Collier has a wealth of experience and knowledge that he is always eager to share. His insights are always practical, actionable, and relevant if you want to improve your content marketing skills and build stronger communities. Whether he’s discussing getting started in marketing, building online communities, or providing freelancer advice.
Besides, through his work at PERSUIT and his online communities, he has created a space where marketers and freelancers can connect, learn from one another, and grow their businesses.
Suggested Content: Article – The Super-Common’ Dumpster Diving’ Content Strategy (I Hope You’ll Quit Using)
14. Erika Heald
She is a seasoned content marketing professional with over 20 years of experience, the founder of Erika Heald Consulting and the host of the popular Twitter chat, ContentChat. Her expertise is helping organizations develop and execute compelling content and social media marketing strategies.
Her insights and advice are grounded in practical experience, and she is known for providing businesses with the tools they need to succeed in the crowded world of content marketing.
Suggested Content: Article – How To Perform A Mid-Year Content Marketing Audit to Improve Your Results
15. Brittany Berger
Brittany Berger is a content marketing expert who helps marketers maximize their content with minimal stress. She is a master of content remixing and offers valuable insights to her audience through her company WorkBrighter. Brittany is also a strong advocate for neurodivergent productivity and helps people leverage their unique strengths to achieve their goals. Brittany is worth following if you’re looking to streamline your content marketing efforts and boost productivity.
Suggested Content: Workshop – The Confident Content Creation Workshop
Image Credits: Brittany Berger
We hope you enjoy the Top Business Content Marketers!
