Keep Your Brand on Top
Establishing yourself online isn’t easy. Many personal coaches and bloggers who are just starting out find that the first few months are always the hardest. In an era where nearly half the world is online, how do you make yourself relevant and visible? Building your personal brand online can be a process, but success, though seemingly far off, isn’t always out of reach. You just need to put in the time and effort, and eventually you’ll find that the rewards are sweet. If you’ve got plans to build your coaching career, here’s a short, easy to understand list of what you need to do.
Learn the Ropes
The first thing you’ll need to do when planning out your journey is to research, research, research. You’ll need to do a lot of legwork to ensure that people are able to find you online, and you can’t do that if you don’t understand how. Familiarize yourself with your tools— are you working digitally? If so, what are the options available to you? ‘Do You Know Your Digital Marketing Terms?’ by Triadex Services has a shortlist of terms that beginner bloggers will need in order to familiarize themselves with effective digital marketing.
The next thing you’ll need to do is set up a blog, and set it up the right way. Blogging isn’t just about sharing your thoughts— it’s also a highly effective tool in reaching out to new clients and readers and keeping old ones engaged. Our previous post titled ‘Do I Need a Blog for My Business?’ goes into this with more depth, but the overall concept is fairly simple. Blogging helps you generate engagement and credibility, and is one of the best ways to establish your value. Make sure you put in the time and effort to make your blog relevant, including everything from site design to SEO. It might take a lot of work, but it’s definitely worth it.
Utilize Social Media
It’s no secret that social media is an important tool when it comes to establishing your personal brand, but it isn’t always easy to figure out how to use it. At first glance, social networking seems fairly simple. But if you really want to maximize its usefulness, you’ll need to do some research and planning. Entrepreneur has an article that can start you off that includes listening to customers and posting to increase engagement. Authenticity is also an important but sometimes overlooked element, and can be a great selling point once you’ve established yourself.
The days of online marketing being the Wild West are now over, and the playing field is more sophisticated than ever. In order to reach out to new audiences and readers, you’ll need to prove that you’re relevant. One of the best ways to do that is through sharing your expertise. According to Elite Legal CEO Dan Steiner, sharing knowledge and establishing yourself as a thought leader is one of the most effective ways you can engage with your market.
By offering webinars, writing informative blog posts, and even going as far as setting up a podcast, you can show your audience that you know what you’re talking about. You’re more likely to pull in readers if you can create content that they care about. After all, if you know what you’re talking about and can prove it, then you’re your own best selling point. And at the end of the day, that’s what can pull people in.