The Ultimate Guide to Social Media Marketing Campaigns
Marketing campaigns without a social media marketing component are virtually irrelevant. In fact, many times, a social media marketing campaign is all you need to launch products, skyrocket sales, and make a favorable brand impression on your target market and the general public. So let’s begin the ultimate guide to social media marketing campaigns.
The 5 Keys To Effective Social Media Marketing Campaigns
1 – Be Relevant and Credible
- With the waves of information available, success in social media communication relies on quality over quantity.
- Messaging that offers value and relevance to your customers will create a compelling voice in all the noise.
- Avoid posting for the sake of posting – Audiences will soon pick up on the insincerity and will automatically become disengaged over time.
- Make sure that everything you share and post is verified, credible, and in good taste – Reputations are made and lost on social media very quickly!
2 – Be Consistent
- Since social media is regularly consumed, it needs to be regularly maintained.
- This doesn’t mean posting meaningless and repetitive content, but regularly engaging with your market daily.
- This means being available to respond on all the platforms you operate on.
3 – Choose your channels wisely
- As we’ve just mentioned, if you’re on a social media network, make sure you have the time and resources to post regularly and respond punctually.
- Many businesses make the mistake of a shotgun approach–distributing content as widely as possible versus targeting a well-defined audience– without being able to maintain it all properly.
- Using only one network or platform will limit your reach; attempting to use them all will exhaust your resources and time and dilute your effectiveness.
- The best bet is to choose 2 or 3 social media channels and run them as effectively as possible – If you’re able to employ somebody to run your social media for you, expand on your channels while always keeping messaging relevant and engaging.
4 – Get The Ad Specs Right
Various social media ad specs must be adhered to to ensure a cohesive, accessible, and successful social media ad campaign. The specs depend on several different factors, including:
- The social media platform used.
- The type of media being used.
- The type of ad used on the social media platform.
The consequences of not adhering to the specs are that your ads either won’t upload at all or they won’t provide the optimal user experience. It takes a lot of time, money, and work to create your social media campaign and ads, so make sure you do your research and get the specs right.
Social Media Advertising Platforms
There are many different options here, and they cater to all sizes and budgets of businesses. The experts agree that the 6 top social networks to spend your ad money on are:
Facebook is the most effective and most versatile of all of these and is undoubtedly the best place to begin connecting with your customers through social media advertising.
The versatility and scope of the different advertising options also mean you don’t have to break the bank to get effective reach.
Your choice of a social media advertising platform depends on three essential questions you need to ask:
1 – Where does your target market congregate the most?
You will need to determine their usage of various social media platforms and which pages and groups they join.
2 – Where is your target market the most accessible?
This is determined by the type of media and messaging they most frequently consume and respond to. Use the analytics tools or ask them yourself in a survey.
3 – Where does your target market most actively engage with social media ads?
This is not the most straightforward aspect to determine and would require testing by sending ads out on various platforms and gauging interaction.
Remember that information gathered through customer databases can offer invaluable insight into your market and save you lots of time and money when beginning an advertising campaign on social media.
The 8 Steps To An Effective Social Media Marketing Campaign
Step 1 – Determine Your Goals
The first is to decide what you want to achieve with your campaign. For example, you might promote an event, sell a product, or simply promote brand awareness. Make a list of your goals and be specific.
Step 2 – Consider Your Personas
Your marketing personas are the customer profiles you create. If you haven’t made them already, now is the time. If you already have them, you need to consider them closely to determine how you’ll be going about the next step.
Step 3 – Deciding on Your Content and Channels
Considering your goals and personas, you need to choose the types of content you’ll be using first. The kind of content you select will help you determine which platforms you’ll use because they all have their specialties.
Step 4 – Create a Content Calendar and Schedule Your Posts
Social media ads need to be scheduled. Specific days and times are ideal for different channels, and you also need to consider the browsing times and periods of your target market. Once you have created a calendar, you need to schedule your posts to go out on the suitable days, times, and most importantly, regularly.
Step 6 – Monitor and Respond
Monitoring your social media marketing campaigns is vital. You need to check on comments, shares, likes and every other type of interaction. You also need to respond where appropriate. Unfortunately, this is often a difficult task, and this sort of function is usually outsourced.
Step 7 – Assess and Adjust
You need to keep a close eye on your social media marketing campaigns. Understanding where you’re going right and where you’re going wrong is vital and will help you improve and refine your efforts.
Social media marketing campaigns are an essential part of any marketing toolkit. Hopefully, this guide has helped you sharpen those tools!