7 Ways To Generate Buzz For Performance Artists
Generating buzz is not just about showcasing your talent. It’s about stirring interest, creating conversations, and helping to build a dedicated audience.
Whether you’re an up-and-coming musician, a fitness trainer, or a martial arts instructor, visibility and engagement with your target audience boosts visibility and sales. So, what are the ways artists can enhance their visibility? How do they build this audience?
We’re glad you asked. Today, we’ll explore multiple avenues where performance artists can create a buzz around themselves and their art, whatever that may be. Read on to uncover how you tap into these tactics.
1. Embrace Social Media
For better or worse, social media platforms are the best tool for performance artists to generate buzz.
Instagram and TikTok are great for younger demographics. Facebook is still a stellar way to hit the local scene. And Twitter is a bit of everything but excels with anyone wanting to bolster their online presence.
Pro-Tip: Regularly post updates about your performances. Share behind-the-scenes content. Engage with your followers by responding to comments and direct messages.
2. Collaborate with Other Artists
Have you ever wondered why so many bands go on tour with other acts that don’t sound anything like them? One word: Exposure. They want to perform for people who’ve never heard their music. It’s a collaboration that helps all of the groups on tour with each other.
Teaming up with other performers can be through a joint concert, collaboration on social media content, or even just promoting each other’s work. It expands your reach and shows that you’re part of a vibrant and supportive community.
3. Leverage Live Performances
A live performance has always been, and will always be, the best way to promote your craft.
Whether you’re playing at a local gig or participating in a talent show, nothing beats the energy and connection that comes from performing in front of a live audience. Get people talking on social media to attract a larger audience.
You’ll also want to be set up to handle donations, memberships, and payments. YouTube and Twitch allow followers to pay for memberships. A fitness app should have POS systems for gym rats. You get the idea. Set yourself up for success.
4. Utilize Visual Content
Nothing gets eyeballs like video content. It can be watched on the train or bus to work, on a lunch break, or while people sit at home and have dinner.
Creating a YouTube channel also has the potential to bring in additional revenue. Twitch is another popular option if you would like to do anything live for your followers.
Creating music videos, dance routines, or martial arts demonstrations will receive views but are also highly shareable marketing content for social media.
5. Reach Out to Local Press and Media Outlets
We know it’s 2024, and AI is taking over the world, but don’t sleep on traditional media.
Many people still read newspapers and watch local news. Contact local newspapers, radio stations, and television channels to promote your upcoming shows. Share your story as an artist.
6. Provide Unique and Exclusive Content
Offer your fans exclusive content. It rewards your loyal fanbase and gives new fans a reason to stick around. Consider behind-the-scenes footage, access to live rehearsals or early releases of new material.
Sneak peeks are great for building anticipation for future performances, material, albums, or collabs.
7. Create a Fan Club
A fan club helps you connect with your most dedicated fans and generate buzz. Try offering exclusive perks. You can try meet-and-greets, merchandise discounts, or early ticket releases to members of your fan club.
Building a community increases a fan base and shows appreciation for your supporters.
Generating Buzz Starts With Your Effort as a Performer
Creating buzz as a performance artist requires strategic planning, creativity, and a bit of hard work. Embrace all of the tactics we mentioned today. Step outside of your comfort zone.
Each method has its own merits, and the best approach is often a mix of several or even all of these strategies. The goal is to create a conversation around you and your art, engaging your audience and continually expanding your reach.