Growth Hacker Strategies For Your Startup
What is Growth Hacking?
Growth Hacking is the practice of modifying and experimenting with different and unique strategies that can effectively help you boost your startup or existing business. The growth hacking process includes updating your marketing strategy, development or engineering process, operational tasks, and analysis to isolate ways to improve and grow your business.
The changes are usually quick and minor but tend to generate significant positive results for your startup. Growth Hackers must have the ability to work efficiently while achieving excellent business results.
We talk about “hacking” because the process involves finding quick and cost-effective ways to grow parts of the business instead of the old, robust growth methods that consume a large number of resources. For example, startups worldwide have demonstrated positive success from implementing the agile method in their marketing teams. Without further ado, let’s take a look at several strategies that could take your business to new heights.
Create an email waiting list
When it comes to effective old-fashioned strategies, nothing compares to the potential of good email marketing. If you nurture your email list from the beginning, you are laying the groundwork for your startup and ensuring you acquire customer information from the start.
Building your email list will allow you to prepare your product and learn how customers react before you officially launch it to the public. Use your time to create a small list of eager people to whom you can seamlessly pitch your product or service. This will allow you to get some perspective and know the reaction to your product or paper writer service.
Improve your website
The website is usually the showcase and the backbone of all web traffic. This means it must be tuned to perfection to provide the best user experience possible. How many times have you gone to a website and abandoned it due to poor load times, a novice user interface, or a server error?
Poor load times are often due to poor server hosting that often crashes when visitors visit your website. Every website must rely on a reliable, affordable, and ultra-fast hosting service.
The next thing to pay attention to is optimizing your website for search engines. Google does not accept payments for ranking a website higher or ranking web domains higher if advertised on Google.
- Be descriptive: use specific descriptions for your pages.
- Be complete: mention everything you have to offer. Of course, Google is intelligent, but it can’t predict what you’re not telling it.
- Obtain referrals: have your website acknowledged in respected internet sources. Check if you can access local news sites or any other relevant resources.
- Stay current: update your website content according to the seasons, trends, or new offerings. If there’s a new online trend that everyone is talking about, make sure it’s relevant to your content.
“Hack” your competitors
Instead of seeing your competition as a threat, try to see them as an endless source of information and idea generation. To gain a competitive advantage, you must be able to identify your competitors’ successes and the areas in which they are struggling or even neglecting altogether.
Doing this efficiently and scalably as new competitors enter the market requires automation. You need a tool that can provide insights into every important part of the funnel and your competitor’s marketing strategy. There is a long list of tools you can leverage.
Hacking social media growth
This term is often used in marketing, but most startups don’t effectively utilize the power of social media in the early stages of their growth. Almost everything is digital these days and using social media is an essential part of an effective startup marketing strategy. Popular social media growth hacking strategies include:
1. Look for social media platforms that your competitors don’t use
Building a devoted following on popular platforms such as Facebook, Instagram, and YouTube may be time-consuming and daunting. Consider building an audience on platforms that your competition is not familiar with, such as Quora, Reddit, Pinterest, Tumblr.
2. Team up with reputable influencers
Established influencers have loyal followers and fans, and if you choose one that fits your niche, you can leverage their credibility to promote your products or services. Influencers are critical for e-Commerce firms looking to enhance their profitability.
3. Get a social media planning tool
It can be very tedious to create social media content and have to post it on several different social media channels. There are a lot of online schedulers that offer a free trial basis that you can try out.
4. Create engaging content
It’s possible you’ve heard it someplace. Creating a social media account just for the purpose of posting about your company’s promotions and specials is not an effective approach for building and retaining a loyal customer base. Concentrate on hot hashtags in your sector, authority pages, or influencers, and figure out what works best for them.
Growth hacking tactics are vital for your business since they may create new ways to attract consumers, raise brand recognition, and even sell items and services.
You must experiment with several different strategies to constantly find the ones that work best for your industry or business. Experiment with different strategies and make sure that all accumulated data is measured correctly. You will be surprised how a small change in your business process can have a big impact on moving the needle in your direction.