How to Use E-Commerce Artificial Intelligence in Trend Analytics?


AI-Powered Forecasting: Automated Trend Analysis for Online Stores

The e-commerce market is projected to reach over $4.7 billion by 2028. With a 9.9% compound annual growth rate (CAGR), it presents a vast field of opportunities for companies worldwide. Accurate forecasting plays a major part in the fast-paced world of e-commerce.

In this post, you will learn about various challenges faced by e-commerce companies in predicting trends and how AI technologies can help your business thrive. 

E-Commerce Challenges in Predicting Trends

The advance of the Internet opened a unique chance for companies to access and analyze tons of data about their target audience for free. However, as time goes by, new challenges, like data overload and changes in customer behavior that require new means of mitigation, arise. 

Rapidly Changing Consumer Behavior 

People often shop online because it is convenient. Online shopping offers them a wider range of product selection and competitive pricing without the need to leave home. 

The shift to digital channels and the number of platforms bombarding users with products and fighting for their attention creates an ever-changing environment. Social media platforms like TikTok and Instagram affect 71% of consumer buying decisions. They have a significant influence on changing customer trends and their behavior.

Seasonal Changes

Seasonality presents several issues for e-commerce forecasting:

  • imprecise inventory data;
  • unpredictable demand;
  • production scaling; 
  • supply chain disruptions.

Consumer demand may spike during peak shopping seasons like Black Friday and Cyber Monday. This volatility makes sales harder to predict. It also puts extra pressure on your operations to fill more orders in a short time.

Customer Reviews and Sentiment Analysis

Customer feedback regarding a product is gathered through sentiment analysis. It uses contextual data to split it into separate polarities. 

Fake reviews are one of several challenges in e-commerce that affect the efficiency of trend analysis in e-commerce. AI models can assess the sentiment, tone, and language patterns used by reviewers to identify inconsistencies or suspicious patterns that may indicate fake reviews.

AI-Powered Forecasting in E-commerce: Where to Use?

E-commerce companies can use AI and ML algorithms to enhance various processes like inventory level optimization and accuracy improvements.  

Data Collection and Processing

To forecast future demand, online stores use consumer behavior, webpage traffic, and sales history data. It is gathered and analyzed by AI for faster and more accurate results. To extract value from this data in the form of insights, statistical analysis and predictive modeling are used.

High-quality data is crucial for training effective AI models. Data preprocessing involves cleaning, transforming, and organizing data to remove noise and irrelevant information. 

Trend Analysis

Analyzing trends is crucial. It can help lower the catalog’s total size, product maintenance costs, and warehouse space utilization.

AI and ML algorithms can analyze and compare product evaluations, ratings, and media platform inputs. For example, Alibaba implements AI fraud detection technologies for detecting patterns of fraudulent activity. AI algorithms analyze transaction data and warn companies about fraud.

Recognition of complex patterns in tasks like image recognition is possible thanks to deep learning models. The benefits of deep learning models for trend analysis include:

  • end-to-end learning;
  • adaptation to the variability of data from buyers;
  • processing scale and big data;
  • learning functions from unstructured data;
  • continuous training and adaptation.

Deep learning models can automatically learn and represent intricate patterns by employing deep neural networks with multiple layers.

Real-time Analysis

With the help of AI and real-time analysis, companies can capture and rapidly respond to changing consumer preferences. These systems can provide immediate insights into emerging trends, customer sentiments, and competitive landscapes.

AI algorithms can help adjust pricing based on various factors like time of day, consumer behavior, and supply and demand. This dynamic pricing model approach is popular in e-commerce, where pricing can be a decisive factor.

Practical Use of AI Predictions in Real E-Commerce Projects

AI prediction tools have been used by various e-commerce companies — from industry-leading giants to private apps. Here are several cases of Al algorithms used for forecasting in e-commerce projects:

Netflix Content Recommendation

Netflix provides unique content recommendations for every account. Its AI algorithms recommend content based on a genre you prefer. They also analyze other data like what viewers of your favorite content are watching the most to suggest you new series. Therefore, your recommendations will most likely differ from your friend’s recommendations. 

With AI algorithms, you don’t have to worry about what to watch next. The platform learns to adapt the data generated from users’ interactions to improve user experience.

Amazon Dynamic Pricing and Inventory Management

Amazon uses AI algorithms to analyze various factors like competitor pricing, demand trends, and historical data. They help retailers track their competition, use dynamic pricing features, and manage their inventories accordingly. 

Amazon’s AI-driven dynamic pricing contributes significantly to its annual revenue. The platform maximizes profitability by optimizing prices based on seasonality in real time.

Jiffsy Storefront with AI Recommendations

Jiffsy is a private app designed to help fashion brands create and maintain a modern, mobile-first storefront with AI recommendations. The app leverages PWA and Jamstack technologies. They help to create a reliable and fast storefront that outmatches any Shopify theme.

Inspired by many modern social media platforms, Gearheart helped Jiffsy provide an infinite scroll feed experience to its customers. Its feed is full of personalized recommendations based on one’s purchase and browsing history.

Use Cutting-Edge AI Technologies to Boost Your Project

Trend analytics play a significant role in e-commerce. Online businesses use AI and ML for better data collection and processing. They also implement those technologies for trend and real-time analysis that help them improve understanding of consumers and forecast future trends. 

In a world where personalized recommendations and dynamic pricing rule the game, you risk falling behind and losing to the competition if you don’t abide by the new rules of e-commerce forecasting.

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