6 Creative Marketing Techniques for Your Product Launch
Your product’s launch is one of the most important aspects of a product release. It’s a good way to start strong and build up a lot of positive energy and suspense around your product that you won’t be able to do later after it’s already available.
A launch is a great way to build hype and get people yearning for your product. Starting strong is a great way to get ahead regardless of what you’re trying to accomplish. Use your product launch to explode out of the gate instead of limping out and the chances of your product making it mainstream will increase exponentially.
1. Focus on the Person Not the Product
One mistake the newbies and seasoned veterans make alike is to focus too much on the product. Of course, product details are important, especially if innovation is the most marketable aspect of your product.
However, it’s never a good idea to forget the customer. Good marketing is that which makes your potential customers relate to the product and the ad content. Therefore, it’s important to make sure whatever marketing strategies you employ are customer-focused and not overly boring, and focused on specifications.
There are many ways to do this, but the main idea is to try to find ways that people can relate to the product. Demonstrate how the product will improve their family life, provide higher quality leisure time, or allow them to succeed where they’ve previously struggled.
If your product is heavy with new features, instead of talking about them, show them in action and make the customer aware of how those features will apply in their daily lives.
2. Launch a Pre-Release Campaign on Social Media
It’s time to get the hype started. There are many ways to do that and we will discuss a few of the more effective approaches. One major way to do that is to launch a pre-release campaign on social media.
It’s good to start small and mysterious. Don’t even let them know the name of the product or what it even is at first. In this situation, no one can help but be curious. Slowly reveal more and more of the product details over a few weeks and make sure it’s epic.
Anytime you’re relying on online marketing you’ll need to make sure you’re reaching the widest range of customers possible. This is done with SEO and related digital marketing techniques. It’s best to get help from professionals when it comes to digital marketing. The digital marketing gurus at Bundle Digital recommend you should first get an idea of how marketing could improve your product launch. Of course, many young entrepreneurs now have basic digital marketing abilities but unless they are full-time, they probably don’t have the comprehensive ability that is required to adequately get the word out.
Tap Modern Ad Methods By Exploiting Influencers
Social media influencers have made a big impact on the marketing industry in the past decade and it doesn’t seem like they’re going anywhere soon. Take advantage of this marketing strategy to tap into younger audiences. It’s a go-to method that can’t be excluded in the young adult demographic.
Influencers can spark a conversation. They can bring massive attention to your product by merely alluding to it. This works well for product launches that are looking to exploit the mystique and natural curiosity of their target market. They can hype fan the flames and hype up the launch.
Take Advantage of Event Planning
Events are a great way to bring awareness to your product. There are many different forms of events that can be chosen and each has its advantages and disadvantages. Each is suitable for different product types and market strategies.
- Micro events can be held at shopping malls, universities, stores, and many other locations that attract the kind of customers you’re looking for. These events are suitable for lots of products but may not be suitable for all projects.
- Community events are large-scale events with a family-friendly vibe. They appeal to the whole community and raise the product profile massively in the local regions that they are held. This strategy is effective if you want to market by zone.
- Sponsor major acts at large venues to get the largest exposure available from an event-based marketing strategy. This is typically done at a music or sporting event and is usually the most expensive as well.
Use Suspense to Excite Customers
As previously mentioned, pre-launch marketing provides an opportunity to market that product in a way that will never be available again. Because the product is not available to anyone, everyone is on the same level. It has maximum exclusivity compounded by the fact that nobody knows the details of what exactly it is.
To do this correctly, you need to start with almost no details. Maybe even just start with a name. Slowly reveal more details with epic showmanship. Leave people wanting for more like a well-written tv show. If there are enough hype and curiosity about the product, people will get a tingle in their belly just thinking about it. People will be excited to get their hands on your product and from here on out it will sell itself.