Top KPI Metrics to Succeed On Amazon
In today’s world of e-commerce, which offers customers everything from toothbrushes to transportation at the touch of a button, the incentives for selling online have never been greater. In recent years, the e-commerce market has experienced significant growth as an increasing number of businesses have turned their attention to online channels as a means of generating sales.
The U.S. e-commerce industry is worth approximately one trillion dollars with Amazon being the largest e-commerce platform in the country, capturing 37.6% of the market. While Amazon presents a great opportunity for sellers to find success in the e-commerce world it also requires an understanding and application of amazon market intelligence and key marketing metrics. In this article, we will take a closer look at some key performance indicator (KPI) metrics sellers need to focus on to optimize their performance for sustained success on Amazon.
1. Conversion Rate
The conversion rate represents the percentage of visitors who have performed a desired action such as clicking on a button or making a purchase. The higher the conversion rate the more effective a website is at converting visitors into customers or achieving the desired action. This is one of the most important advertising metrics sellers on Amazon should know as it reveals how well a website or marketing campaign is performing.
2. Cost per Click (CPC)
This KPI measures the effectiveness of an advertising campaign as it represents the amount spent each time a user clicks on a paid ad. By monitoring this metric, Amazon sellers can understand how much they are spending to get users to click on their ads and compare this figure with the CPC average for their industry. A good CPC can help Amazon sellers see which ad campaigns are performing the best in terms of their return on investment, enabling them to optimize their marketing strategy.
3. Advertising Cost of Sale (ACoS)
ACoS is a metric used by Amazon sellers to measure the effectiveness of their ad campaigns. It represents how much is spent on advertising for every dollar generated in sales from those ads.
The lower a seller’s ACoS the better because it indicates that a smaller proportion of sales revenue is being spent on advertising. For example, an ACoS of 15% means that an ad spend of $15 resulted in $100 worth of sales.
4. Ratings and Reviews
Feedback left by customers is another key KPI that Amazon sellers ought to be tracking. This provides them with valuable insights into their performance, revealing how well they are meeting their customers’ expectations. By monitoring reviews and feedback, sellers can assess their overall customer satisfaction and identify areas that need improving such as customer service, delivery times or the quality of their products.
This KPI also helps sellers strengthen their reputation. Through actively responding to customer feedback, sellers can address concerns and showcase their commitment to customer satisfaction which not only strengthens the seller’s reputation but also encourages repeat business and customer loyalty.
By measuring these KPIs, Amazon sellers can build an ecommerce business that can be continually tweaked to ensure long-term success on the Amazon platform.